--- title: Amplitude Analytics Reviews meta_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2951 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2951 scale: '5' date_modified: '2026-07-15' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews **Vendor:** Amplitude **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,951 ## About Amplitude Analytics The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. ## Amplitude Analytics Pros & Cons **What users like:** - Users value the **intuitive interface** of Amplitude Analytics for effortless data tracking and insightful user behavior analysis. (320 reviews) - Users find Amplitude Analytics to have an **exceptionally easy-to-use interface** , making complex user tracking intuitive and accessible. (295 reviews) - Users value the **intuitive interface** of Amplitude Analytics, enabling quick insights and easy dashboard creation without technical skills. (240 reviews) - Users value the **intuitive interface** of Amplitude Analytics, enabling effortless data tracking and insightful decision-making. (147 reviews) - Users enjoy the **intuitive UI and reliable features** of Amplitude Analytics, enhancing their understanding and visualization of customer behavior. (120 reviews) - Charts (111 reviews) - Users value the **powerful reporting features** of Amplitude Analytics, enhancing data-driven decision-making and insights. (111 reviews) - Capabilities (107 reviews) - Dashboard Usability (94 reviews) - Simple (93 reviews) **What users dislike:** - Users find the **learning curve challenging** , particularly for newcomers to analytics, affecting initial usability. (136 reviews) - Users find a **steep learning curve** with Amplitude Analytics, making it challenging for new users to adapt quickly. (132 reviews) - Users find the **missing features** in Amplitude Analytics limiting, impacting functionality and customization options. (72 reviews) - Users report **a steep learning curve** with Amplitude Analytics, complicating event management and data interpretation. (69 reviews) - Users find the **high cost** of Amplitude Analytics limits event sampling and impacts data analysis flexibility. (57 reviews) - Users find Amplitude Analytics' **complex features** challenging to interpret, making data analysis difficult and time-consuming. (54 reviews) - Complexity (54 reviews) - Users find Amplitude Analytics **not intuitive** , struggling with its various charts and steep learning curve for non-technical users. (54 reviews) - Difficult Learning (52 reviews) - Lack of Guidance (49 reviews) ## Amplitude Analytics Reviews ### 1. Love the interface, dread the performance. **Rating:** 3.5/5.0 stars **Reviewed by:** Eric Z. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Amplitude Analytics?** I love Amplitude's interface and visualisation of data. It's very easy to build charts and interpret them - I attribute a lot of that to its clean, modern look and feel. I also love being able to create new charts quickly through the amplitude.new link - that's a great touch. **What do you dislike about Amplitude Analytics?** Performance!!! Given that I'm at a large company, I'm sure we have flooded amplitude with way too many events, so a lot of it may be self-inflicted. But it still doesn't stop the fact that it takes a loooonnggggg time to load the attributes of events. Most times, I end up multi-tasking as I'm waiting for the attributes to load which is quite disruptive to my chart-building flow. This is one of my biggest productivity frictions in my day to day. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude allows me to quickly understand how users are behaving within our product so that I can understand the population of affected users, identify opportunities for product improvements, and keep a pulse on key product engagement metrics I care about. We do not use amplitude for official reporting purposes due to data inaccuracies / the need to apply more comprehensive filtering, but it's great for me to get directional signal of how trends are moving. ### 2. User-Friendly and Easy Integration, But Charting Features Could Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Niccolò A. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Amplitude Analytics?** The platform is straightforward to use and easy to integrate. A project manager can operate it independently, requiring only minimal supervision from a data analyst. **What do you dislike about Amplitude Analytics?** At times, I find it a bit too limiting when it comes to building charts. **What problems is Amplitude Analytics solving and how is that benefiting you?** Gaining insight into product frictions and conducting experiments has been valuable. It helps me identify obstacles within the product and test different approaches to improve the overall experience. ### 3. Functional and very intuitive, wish it was more robust **Rating:** 4.0/5.0 stars **Reviewed by:** Sarvesh P. | Assistant Manager - Data Science and Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Amplitude Analytics?** The event based data query and intuitive UI The ease of functionality for features such as the Measure As, Compare and Sampling to get faster results Use it almost everyday, it was quite fast Cohorting and retention metrics are easy to implement **What do you dislike about Amplitude Analytics?** Certain important features like user defined views (where a complex query can be saved and reused and further modified) and user defined metrics are missing Cohorting although easy to implement, feels sort of hidden and only power users would be able to discover it Custom functions in measured as should also have functionality to add formating (% or #) and data labels in code so it is easier to label the different cuts in the visualisation compared to manually having to label every cut which adds the risk of human error and puts constraints on shareability of the report Haven't used Customer Support or Integrated any new events but I hear they work well **What problems is Amplitude Analytics solving and how is that benefiting you?** Ease of access with quick TAT on nunanced data points Shareability of reports with users who are not very advanced in data understanding Share reports as Self Serve tools for users who are not very advanced in data understanding ### 4. Amplitude is the best tool for Growth and Product Managers **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriela T. | Growth manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Amplitude Analytics?** I love to have diferent options of reports where i can see funnels of conversion and event detonation. It allows me to compare diferente segments and countries **What do you dislike about Amplitude Analytics?** I have not experience any downside using amplitude events **What problems is Amplitude Analytics solving and how is that benefiting you?** Its benefit is mostly because as in Treinta we have 2 products, we need to diferenciate behavior between app and web users. Also, because as we have diferent type of user business and it helps us to stablished patterns according to this. ### 5. Detailed Insights into User Behavior and Trends **Rating:** 5.0/5.0 stars **Reviewed by:** Brian B. | Customer Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Amplitude Analytics?** A very detailed platform that provides clear insight into user behavior and trends. **What do you dislike about Amplitude Analytics?** So far, I haven’t come across much to dislike about it. **What problems is Amplitude Analytics solving and how is that benefiting you?** Real-time visibility into user actions for troubleshooting purposes. ### 6. Effortless to Use with Clear, Intuitive Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Amplitude Analytics?** Easy to use with clear functionalities, and it lets us create charts that would otherwise be complicated. **What do you dislike about Amplitude Analytics?** I was trying to find where the raw data for the chart is stored. If there is a raw data list or a way to download it, I can use it for validation. **What problems is Amplitude Analytics solving and how is that benefiting you?** We need to build some more complicated analysis, such as funnel analysis and digital conversions. I can do this easily without much coding, and the charts are easy to understand. ### 7. Data That drives better product analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Paramesh G. | Campaign Manager, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Amplitude Analytics?** I like how Amplitude provides the deep insides into users behaviours, funnel analysis, helped me to optimize product features based on real time. **What do you dislike about Amplitude Analytics?** Some reports can be slow with very large datasets. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps me understand user behavior, Funnel tracking, product usage, which helped me to improve user experience. ### 8. Insightful Dashboard, Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi U. | ss, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics for customer behavior insights, particularly in understanding drop-offs and how different segments react differently. I like the dashboard feature because it helps me visualize customer behaviors in various forms and with granularity. The initial setup is pretty easy since it's similar to Google Analytics, which is widely used. **What do you dislike about Amplitude Analytics?** Nothing at the moment **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for understanding customer behavior, especially drop-offs and segment reactions. The dashboard feature helps me visualize these behaviors in detail. ### 9. Comprehensive Tool for Product Teams, but Steep Learning Curve for Beginners **Rating:** 4.5/5.0 stars **Reviewed by:** Albin E. | Product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Amplitude Analytics?** It’s a one stop shop for all things a product team needs to stay on top of how their product works in real life. **What do you dislike about Amplitude Analytics?** It can be a bit daunting at first, especially if you’re new to product analytics. It also requires some basic understanding of statistics. **What problems is Amplitude Analytics solving and how is that benefiting you?** We’re tracking conversion rates across platforms, view playback of users struggling and build dashboards that can be shared across the company. ### 10. Easy and intuitive to use **Rating:** 4.5/5.0 stars **Reviewed by:** Beatriz Rei A. | Market and product analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2025 **What do you like best about Amplitude Analytics?** It’s incredibly easy to use. I had never used it before starting my current job, and I was surprised at how quickly I was able to learn the tool and start creating reports. **What do you dislike about Amplitude Analytics?** 1- It doesn’t automatically prompt you to merge events that appear to be duplicates—for example, ‘Public: Lead’ and ‘Public Lead.’ While you can manually unify them, it would be helpful if Amplitude could detect similar events and suggest merging them. It is not a dislike but it could be better. 2 - When you start breakdown the funnel, some numbers started not to match anymore. It is quick hard to divide by device as well. 3 - Be able to customize more the charts would be nice. 4- no plug in to check if the events are firing and names on the server-side implementation. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understand how our users engages with our site features. ### 11. Experimenting with confidence **Rating:** 5.0/5.0 stars **Reviewed by:** Bharat K. | Product designer, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Amplitude Analytics?** As a designer, Amplitude is a crucial tool for me to keep track of how the recent experiments are performing. I love that I can freely type a query and it fetches the right tracking board for me. **What do you dislike about Amplitude Analytics?** One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude lets me track the performance of recent releases and experiments. It makes our design process data aware and helps us make decisions with confidence. Since it’s so easy to set up and navigate, the designers love this tool. **Official Response from Tamara Kecman:** > Hi Bharat! Thanks for sharing your experience with us. We’re so glad to hear that Amplitude is making a big difference in your design processes by staying data aware. We appreciate your note on the initial learning curve; we’re always looking for ways to make Amplitude even more approachable. Thanks again for the wonderful feedback! ### 12. Amplitude review from a senior product analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2025 **What do you like best about Amplitude Analytics?** Amplitude is definitely the market leader when it comes to product analytics, they have the strongest feature set compared to Posthog, Mixpanel and other players on the market. They have a generous scholarship plan for startups and an affordable Plus plan. Lot of integrations and a user friendly interface. I've been using it almost daily since 2022 and have seen continuous improvements. Love the product and always recommend it to all my clients! They also have awesome community support and events, as well as certification programs. **What do you dislike about Amplitude Analytics?** There is really not much to dislike about Amplitude!!! **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude is all in one tool for web, marketing and product analytics. ### 13. Insightful Analytics, But UI Feels Cluttered **Rating:** 5.0/5.0 stars **Reviewed by:** Esteban W. | Product Lead, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Amplitude Analytics?** It is very easy to quickly understand how a feature we have is performing and dig deep into why. **What do you dislike about Amplitude Analytics?** It is adding too many things that give little value and cluttering the UI and product offering. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understanding what our users are doing with our product. Without this, we would be unaware of how the features that we have are being used. ### 14. Great UI and Built-In Visualizations Make Self-Service Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Amplitude Analytics?** Great UI with built-in visualizations, and it’s easy for non-data users to self-serve. **What do you dislike about Amplitude Analytics?** Can be expensive if not implemented in the right way. The pricing model can be prohibitive for large organizations with billions of events. **What problems is Amplitude Analytics solving and how is that benefiting you?** Stakeholder self-service has meant fewer questions directed to analysts. ### 15. Use for Marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Renata G. | Supervisora de mídia, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Amplitude Analytics?** It was the first tool we used to clearly identify the marketing sources of our users. This brought a significant advancement in our data analysis and helped better connect media efforts with product results. **What do you dislike about Amplitude Analytics?** What I like least is that, despite being a powerful tool, setting up custom events and ensuring data consistency can be a bit complex, especially when we rely on integration between areas. Sometimes, I also miss a more direct visualization for funnel analysis with multiple marketing variables. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude has been helping us solve an important problem of lack of visibility over the user journey, especially in the initial acquisition stage. Before, we couldn't clearly connect marketing sources to behaviors within our digital environment. With the tool, we started to understand which channels really generate engaged users, identify drop-off points in the funnel, and thus we are able to make more precise decisions about media investment. This also helps in budget allocation and campaign optimization, based on real behavior data, and not just click metrics. **Official Response from Tamara Kecman:** > Thanks so much for your thoughtful feedback! We’re so glad Amplitude helped you connect marketing sources to product outcomes—that’s exactly the kind of visibility we aim to provide. We appreciate your note on setup complexity and funnel views; improving ease of use across teams is a top priority for us. Your input really matters. Keep up the great work! ### 16. It is a great tool not only to track usage but to later analyze data and create reports **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Amplitude Analytics?** I love the Chrome extension that allow non-technical people to understand which events are being sent and which data is being tracked. It's also great how can you manage your events and props, making it possible to later merge them **What do you dislike about Amplitude Analytics?** That there is no way to track all user interactions. There are other services that allow to track every on click for the user and later convert it to events. That would be useful because very often we forget to add tracking to an event and when we add it there's no way to know how many times it was triggered in the past. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understanding how are our users interacting with our application and taking product decisions based on that. If a functionality is never used then we either remove it or make it more visible If there are two different ways to achieve the same result, then we keep the most used one ### 17. Amplitude helped us to understand user behaviour and improve conversions **Rating:** 4.5/5.0 stars **Reviewed by:** Liju T. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Amplitude Analytics?** 1. The funnel view helped us in understand where we had maximum drop off. We made slight tweaks and so an improvement in conversions 2. Visual - It is very easy to understand even without having to explain to someone. You can make the inferences easily **What do you dislike about Amplitude Analytics?** We found the setting up to be a little complex but not a blocker **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps us to understand where in the funnel the maximum drop outs happen in the customer journey. We made changes to the drop off point to make it more user friednly and our conversions improved by 4%. ### 18. Great Data Visualization **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie P. | Senior Lifecycle Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Amplitude Analytics?** Visualization data and all the bells and whistles. **What do you dislike about Amplitude Analytics?** Complexity of the tools and need high level training. **What problems is Amplitude Analytics solving and how is that benefiting you?** Especially with AI I can now easily make charts without skills ### 19. Reliable and scalable analytics I keep returning to **Rating:** 4.5/5.0 stars **Reviewed by:** Katrin T. | Sr. Product manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Amplitude Analytics?** I'm a product manager at a startup and have tried several analytics tools over the years. Amplitude is the one I keep coming back to — I’m now implementing it for the third startup I’ve worked with. I was able to set it up from scratch each time, and it consistently proves to be powerful, flexible, and indispensable for understanding user behavior and driving product decisions. **What do you dislike about Amplitude Analytics?** User attribution can be difficult to manage, especially when trying to track users across sessions or devices. But in fairness, this is a limitation I’ve encountered in all analytics tools, not just Amplitude. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps me deeply understand user behavior across the product — where users drop off, which features drive engagement, and what actions correlate with retention. This enables our team to prioritize the right features, improve onboarding, and increase activation rates. Without it, we’d be making product decisions in the dark. **Official Response from Tamara Kecman:** > Hi Katrin! Thank you for taking the time to write this review and for the kind words! It’s awesome to hear that Amplitude has become your go-to at multiple startups, and that you’ve been able to set it up from scratch each time. We love that kind of hands-on success story! Totally get your point about user attribution — it’s a tricky area across the board, but we’re always looking for ways to make it easier and more reliable. Appreciate you calling that out. Thanks again for sharing how Amplitude is helping your team move with confidence. We’re so glad to be part of your product toolkit! ### 20. Using amplitude as a developer in a small startup **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Amplitude Analytics?** Amplitude is what I regard as the industry standard in terms of analytics for your website. Its ease of implementation, as a developer, is great and the vast number of features it offers make our analytics and coversion analysis really easy which are critical as a small startup. **What do you dislike about Amplitude Analytics?** As a technical user I find it relatively easy to use, but some non technical members of my team can have a hard time using and navigating the platform due to the broadness of it. Costs can scale **What problems is Amplitude Analytics solving and how is that benefiting you?** This tool assists us in analyzing our product analytics and understanding user behaviors. ### 21. The more you know, more you know that you don't know. **Rating:** 5.0/5.0 stars **Reviewed by:** Vinicius N. | Martech Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Amplitude Analytics?** Easy to use interface. I feel like even not knowing all feature I'm able to to explore and try to use. Documentation super helps at all time. **What do you dislike about Amplitude Analytics?** Sometimes I feel stuck in some views and documentation language is a bit confusing at times. An practical example is how the "each" operator works. It was hard to find the answer and even harder to double check the information. **What problems is Amplitude Analytics solving and how is that benefiting you?** My main use is regarding Marketing Analytics and corporate report. User segmentation -> Patter Behavior -> Feature usage -> Campaigns Performance. I'v been able to identify segments of highly engaged users and improve my conversions overall, while justifying through data next steps and optimizations. ### 22. Using Amplitude as a PM **Rating:** 5.0/5.0 stars **Reviewed by:** Hadar V. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Amplitude Analytics?** What I really like about Amplitude is how easy it makes digging into user behavior. We have only one Product Analyst in our organization, so I’m often working independently when it comes to focused research. Even if you're not super technical, you can build funnels, explore user journeys, or slice and dice the data to figure out what’s working and what’s not. The "explorer" feature is super helpful for troubleshooting, and defining analytics tasks. I also like to automated digests and dashboards auto sent. **What do you dislike about Amplitude Analytics?** The user journeys feature is not very intuitive, and it’s hard to understand user behavior through it (at least as a PM). We’re very tied to Amplitude due to our implementation and event history, so switching to another vendor would be difficult (though I’m not sure that counts as a “dislike”). **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand how users interact with our product and understand adoption and stickiness - which features are most valuable to our users and where to invest more resources. ### 23. Blazing Fast Data Processing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Amplitude Analytics?** I love how fast it can process data and return unsampled results on huge datasets. The system is generally intuitive and easy to use. **What do you dislike about Amplitude Analytics?** The data visualizations could use a bit of improvement, and the fine tuned logic of how segmentation happens within the interface could be better (for example, having sequential segments) **What problems is Amplitude Analytics solving and how is that benefiting you?** It's an overall great tool for measuring user behavior. ### 24. Simple, Intuitive UI, But Frequent Missing Data and Amplitude Troubles **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** Interface and UI is very simple to understand. **What do you dislike about Amplitude Analytics?** Sometimes data is missing. and for the last few month I got a message that there is troubles with the Amplitude data quiet often **What problems is Amplitude Analytics solving and how is that benefiting you?** roll out features by percentage/per user/account. Monitoring statistics and data of new features and users engagement. ### 25. Excellent for identifying trends **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Amplitude Analytics?** I love how Amplitude Analytics gives clear, actionable insights into traffic trends, especially right after we launch new courses. It’s incredibly useful for spotting what’s gaining traction with learners, which means we can focus our time and resources on projects that drive the most engagement and impact. **What do you dislike about Amplitude Analytics?** While Amplitude Analytics is powerful, it can take time to fully get to grips with the wide range of data it measures. It takes some time to navigate and interpret everything, especially when I’m looking for very specific insights. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me understand how learners engage with our courses by tracking traffic patterns and user behaviour. It solves the problem of guessing which courses or features are performing well. This means we can identify high-impact projects and prioritise resources more effectively in order to drive growth. ### 26. Accurate Tracking for Web and App—Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** shailendra s. | Web Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2025 **What do you like best about Amplitude Analytics?** Gives more accurate tracking results for web and app both. **What do you dislike about Amplitude Analytics?** The visualization graphics could be improved by adding more options when viewing tracking data. **What problems is Amplitude Analytics solving and how is that benefiting you?** It attributes sales and other events to the correct sources, which increases the efficiency of those sources. This helps us decide where we should focus our efforts for growth. ### 27. Intuitive UI with a Bit of a Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Yuki S. **Reviewed Date:** January 29, 2026 **What do you like best about Amplitude Analytics?** I really like the UI design and ease of use of Amplitude Analytics. It makes using the platform smooth and straightforward. The initial setup was pretty easy for me. **What do you dislike about Amplitude Analytics?** It may be confusing for first time users. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics solves data breakdown issues, making chart building and data acquisition easier. ### 28. Easy to Use, Feature-Rich, and Excellent Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Hrishikesh P. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Amplitude Analytics?** It is very easy to use and very easy to implement into the system. Thier customer support is very good, and we use it frequently for businesses understanding. There are lot of features, and it is very easy to integrate **What do you dislike about Amplitude Analytics?** There is no complaint so far for Amplitude Analytics **What problems is Amplitude Analytics solving and how is that benefiting you?** We use it to study the customer behavior and we use it to optimize the product ### 29. User Data Insights That Improve Customer Support and Decision-Making **Rating:** 5.0/5.0 stars **Reviewed by:** Recyl D. | Customer Support, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Amplitude Analytics?** It allows me to view user data that helps me in assisting our customers and in making decisions as well **What do you dislike about Amplitude Analytics?** None… I can’t think of anything. I have a good experience **What problems is Amplitude Analytics solving and how is that benefiting you?** Like users data, how many times user used the app and all their details including subscriptions ### 30. Approachable and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Mariana M. | Digital Customer Success Managere, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Amplitude Analytics?** What I like best about Amplitude is how approachable it makes product analytics. You don’t need to be a data scientist to uncover insights. It is easy to access actionable insights for our process and team. **What do you dislike about Amplitude Analytics?** The main challenge with Amplitude is it requires a solid implementation and governance plan. If events aren’t clearly defined, it can be hard to maintain data quality. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps our teams uncover where customers are getting stuck, what drives engagement, and how product changes impact the user journey. **Official Response from Amanda Brush:** > Thank you for the kind words! We’re so glad Amplitude makes it easier for your team to uncover insights without needing deep technical expertise. It’s exciting to hear how you’re using analytics to understand customer friction, engagement drivers, and the impact of product changes. We appreciate your note on implementation and governance — that’s an important area we continue to support teams on. ### 31. Easy Access to Insights Without Needing SQL **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Amplitude Analytics?** This is a really easy way to get information without having to use SQL. **What do you dislike about Amplitude Analytics?** I can’t move the filters when I’m creating an event. **What problems is Amplitude Analytics solving and how is that benefiting you?** At the moment, it’s helping me get information about my company’s active users, and I can access that info really easily. ### 32. Efficient Analytics Tool with Setup Ease but Documentation Challenges **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** September 19, 2025 **What do you like best about Amplitude Analytics?** I appreciate how easy Amplitude Analytics was to set up. I find the live debugging and Chrome extension features particularly useful, allowing me to track and understand user engagement effectively. I also value the user-friendly tools on the dashboard, which enhance the overall ease of use. **What do you dislike about Amplitude Analytics?** I find the help documentation and the naming of properties and classes really bad. These issues almost made us waste a lot of unnecessary time. Both developers I worked with were confused due to some pretty bad naming choices in there. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude to track user actions, helping us understand which pages lead to conversions and where to focus marketing resources, addressing our lack of tracking capabilities. ### 33. Powerful Analytics for B2B/SaaS, but Missing Some Features After Migrating from June **Rating:** 3.5/5.0 stars **Reviewed by:** Dion P. | Full-Stack Software Engineer & Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Amplitude Analytics?** Advanced tool for analytics on user leavel for B2B/SaaS. Easy software integration/implementation and reliable data. **What do you dislike about Amplitude Analytics?** Since june.so was acquired, everything had to be migrated – some june features are missing or not as convenient to use. Configurable views with custom metrics and charts would be very helpful to see important metrics at a glance. **What problems is Amplitude Analytics solving and how is that benefiting you?** See user/customer engagement and track feature usage and adoption. ### 34. Easy implementation and great, flexible insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Faith K. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Amplitude Analytics?** Amplitude was really easy to get up and running in the multiple applications we have. We're able to define insightful events that we can dig even deeper into with amplitude's support for endless additional properties. **What do you dislike about Amplitude Analytics?** There's a bit of a learning curve with what insights will actually be helpful to you and how to best organize them to get the most value. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude is answering the question of what are users doing in our application, and what successes and failures are they encountering. ### 35. Analytics with alerting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Amplitude Analytics?** I like that Amplitude allows us to easily create funnels and segments, and most importantly, set up alerts to track key changes in our metrics. I also find the Experiments feature particularly valuable, as it enables us to run controlled tests on new features and make data-driven decisions. **What do you dislike about Amplitude Analytics?** Sometimes alert emails received little delay which can be prompt immediately For large historical data funnel takes long time to populate and sometimes page not rendered. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand daily user behavior, particularly identifying where users drop off by analyzing funnels. We can create segments to trace user journeys, which is extremely useful for debugging and resolving issues quickly. Additionally, the A/B experimentation feature allows us to test new features effectively and make informed decisions on improvements based on real user data. ### 36. My Honest Take on Amplitude (From a Marketer) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Amplitude Analytics?** You can see the whole story. I don't just see that a user landed on our blog. I can see they came from a Facebook ad, read two articles, then signed up for our newsletter. It connects the dots in a way Google Analytics can't. Funnels are dead simple. We were losing people during our signup process. Amplitude made it painfully obvious where the drop-off was. We fixed one form field, and our conversion rate went up. It pays for itself with insights like that. You can prove your marketing works. I can finally create a group of all the users who came from my September campaign and see if they actually became active, long-term users. It's a game-changer for showing the real value of my ad spend. **What do you dislike about Amplitude Analytics?** The setup is a headache. Don't even think about doing it yourself unless you're technical. You need a developer and a clear plan for what to track. If you mess this up, your data is not good. **What problems is Amplitude Analytics solving and how is that benefiting you?** I can finally create a group of all the users who came from my September campaign and see if they actually became active, long-term users. It's a game-changer for showing the real value of my ad spend. ### 37. Powerful tool but needs some tweaks/features **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher L. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Amplitude Analytics?** I love the ability to drill down and perform product analysis, and it is my go-to tool for anything that needs analysis. I also love the data table charts, which allow me to see various attributes/data points in a simple table. Although chat customer support is gone, Amplitude's customer support is A+! **What do you dislike about Amplitude Analytics?** Amplitude is not ideal for creating visualizations for stakeholders or storytelling. I usually export the data and create visualizations using various methods. I really dislike that a tab is added to the data in the CSV cells when I export. I have to clean (remove the tab delimiters via text to columns) every cell before I can create formulas and charts. Finally, I wish that we could resize columns on charts while being shown in a dashboard. I work with content with long titles and in a horizontal bars chart in a dashboard, the title is severely truncated. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us create the right content and delivery methods by analyzing the customers' level of engagement and identifying friction points. Also, Amplitude enables us to better understand our customers. **Official Response from Tamara Kecman:** > Hi Christopher! Thanks for taking the time to share your thoughts, and for using Amplitude to dig into what matters most to your customers! It’s great to hear how much value you’re getting from features like data tables! We’re especially happy to hear your support experience has stood out, even with the shift away from chat. We really appreciate you highlighting areas for improvement too. Feedback like this is incredibly helpful. It’s great to know where we can make the experience smoother, especially for stakeholder-facing work. If you’re not already in the Community, you should consider joining (https://bit.ly/cohort-community). Thanks again for leaving us a review! ### 38. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Amplitude Analytics?** I really like how Amplitude Analytics connects data seamlessly and makes it easy to understand complex user behavior through clear, intuitive visuals. The visual dashboards and charts simplify analysis and help uncover insights quickly, making decision-making much more efficient. **What do you dislike about Amplitude Analytics?** Sometimes the platform can feel a bit overwhelming because of the many features and options available. It takes a little time to get fully comfortable navigating everything, but once you do, it’s very powerful. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me turn raw data into actionable insights by clearly showing user behavior trends and product performance. This makes it easier to identify opportunities, measure outcomes, and make data-driven decisions with confidence. ### 39. Great UX, easy to build data, sign in is a bit clunky **Rating:** 3.0/5.0 stars **Reviewed by:** JAMES B. | Savings Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Amplitude Analytics?** Great UX, easy to read and decipher. Typically easy to navigate too and wealth of data building options **What do you dislike about Amplitude Analytics?** Sign in, whilst important for security reasons, is a little clunky, particularly having to do every day. Also exporting CSV reports has to be done one by one. Would like to click multiple cohorts / options and then export just once. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understand digital clicks / customer landing on site to get an early read on volumes. Also can capture real time inflow and top up data for deposits activity to understand volumes coming in day on day. **Official Response from Tamara Kecman:** > Thank you for taking the time to share your review James! We're thrilled to hear that you find the UX intuitive and enjoy building within the product, that’s exactly what we strive for. We also appreciate your feedback on the sign-in experience and CSV exports; insights like yours help us prioritize the right improvements. Thanks again for sharing your experience with us! ### 40. Powerful, data-rich, quick and clean platform for analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Shivam K. | Fullstack engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Amplitude Analytics?** helpful dashboards, real time data. Custom dashboards help compare different behaviours easily and accurately by using segmentations, funnel, etc **What do you dislike about Amplitude Analytics?** not very intuitive when exploring attribute values associated with an event. also the side modal/dialog does not have an option to close and going back takes you directly to home page having to restart everything from scratch **What problems is Amplitude Analytics solving and how is that benefiting you?** understand user behaviour, drop off points, perform comparisons for multiple behaviours available against a specific cohort. overall it enhances decision making ### 41. Powerful, quite intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Amplitude Analytics?** I like a few things: it's powerful. meaning it can show data in different ways; it's fast - I worked with other tools such as metabse, tableau and others, and I think Amplitude has been the fastest. I also think it's visually appealing. **What do you dislike about Amplitude Analytics?** I would like to use the flags system more and more like a rule engine and from what I've seen so far sometimes it's limited or unclear how the flags would behave in a specific scenario. Do take to account I only been using it for a week now so it might be me rather than the software. **What problems is Amplitude Analytics solving and how is that benefiting you?** I'm responsible for Fraud risk in the company, I've been using user cohorts to try and isolate fraudulent users. More fraud related functions could help me further ### 42. Flexible, User-Friendly App with Powerful Dashboard **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2025 **What do you like best about Amplitude Analytics?** The app is easy to go, you can just call simple APIs and collect all the information. The service is quite flexible. I even have managed to transfer data manually between different accounts/projects. The dashboard is quite comfortable, has sufficient variety of charts available. **What do you dislike about Amplitude Analytics?** Limitations are big on the free tire and the price for the minimal tariff is too big. **What problems is Amplitude Analytics solving and how is that benefiting you?** I'm getting an insight on what actually users are doing with my application. Also using it a bit for technical feedback. ### 43. Expansive and comprehensive tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Allyson M. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Amplitude Analytics?** I've been using Amplitude for 3 years now, both as a marketer and as a product analyst, and it's safe to say it's my favorite analytics tool that I've ever used. - The company continues to innovate - they've launched experimentation, session replays, in-app guides and surveys, and continue to make strides in marketing analytics and data. I've always used Amplitude for product analytics, but it's great to be able to consolidate other tools in our tech stack and have everything in one place! - The community and support around Amplitude is incredible - I'm always able to find answers to my questions and get new ideas on how to approach a problem - The educational resources are great - I love that they have resources on how to use Amplitude, but also analytics in general. - It's intuitive and user-friendly - I've had great adoption across my company from marketing and product all the way to our leadership team. - The depth of analysis options - all of the basic analytics tools are there, but they've released so much analytics functionality with innovative chart types and reporting tools. I haven't even explored them all in my 3 years as a user, but it definitely makes my life easier as an analyst and helps me learn as I go. **What do you dislike about Amplitude Analytics?** The only blocker I've run into in my 3 years of using Amplitude is not being able to look back more than 365 days in the data! There are some creative ways to solve this, i.e. adding a YoY comparison or making multiple charts next to each other in a dashboard (i.e. 2025, 2024, 2023), but it would be nice to go back further. **What problems is Amplitude Analytics solving and how is that benefiting you?** As a product analyst, it makes it super easy for me to have critical product and company insights in one place for the entire organization to see. It saves me time having to compile a bunch of custom dashboards, makes it easy for stakeholders and other departments to find data that they need, and is intuitive enough to use that less technical stakeholders can customize an analysis! ### 44. Great platform for real-time views **Rating:** 5.0/5.0 stars **Reviewed by:** Therese . | Customer Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Amplitude Analytics?** I consider myself currently as a light user of Amplitude, but it remains an essential tool in my daily workflow, and I will be spending more time using in the future. I primarily use it to verify that campaign activity has been successfully deployed and to monitor real-time updates. I've been impressed with the support we've received so far, particularly the full-day workshop that helped us define our North Star Metric—a key step toward driving long-term business success. **What do you dislike about Amplitude Analytics?** I can't name any downsides right now. It feels intuitive and easy to use. **What problems is Amplitude Analytics solving and how is that benefiting you?** Confidence that marketing activity that has been scheduled has deployed correctly and as planned. In future state, we still that benefit extending to directing us and keeping our team focused on our primary goal; i.e. what is our North Star Metric. ### 45. Solid tool for tracking what matters **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Amplitude Analytics?** The path and journey tools make it simple to spot odd user behavior or friction. It also fits well with other analytics stacks. **What do you dislike about Amplitude Analytics?** As a new user, often feel lost because the event structure takes time to understand. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps to see how people actually use the products, also spot where they drop off, what they return to, and which features matter. Making it easier to plan improvements and measure if changes work. ### 46. review for amplitude analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Aditya D. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Amplitude Analytics?** I have used this software and i can surely recommend anyone to use this as it provides detailed information of user's path. **What do you dislike about Amplitude Analytics?** i don't like when i have to save the name again and again after just changing the graph type. **What problems is Amplitude Analytics solving and how is that benefiting you?** i am working on user's funnel for the conversion of users and not able to track the time on amplitude. How much time user is spending ### 47. Powerful Analytics Platform with Great Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Caterina B. | Ppm, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Amplitude Analytics?** The interface is clean, and the collaboration features make it simple to share insights across teams. **What do you dislike about Amplitude Analytics?** Reports can occasionally take longer to load when working with large datasets. It would also be great to have more automation options **What problems is Amplitude Analytics solving and how is that benefiting you?** helps us understand how users interact with our product at every stage of their journey. ### 48. UX Lead, tracking all metrics in amplitude **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Amplitude Analytics?** How easy it is to track metrics and create charts. We track everything on our marketing site and product in Amplitude. Additionally, the help and support is great. The ability to create a ticket about something i'm not sure about and get a response within the week is very important to me. **What do you dislike about Amplitude Analytics?** Sometimes i'm not sure about the data and I have to make extra charts to cross-test an inquiry. I wish that the Guides and Surveys features was more robust and part of the base package. **What problems is Amplitude Analytics solving and how is that benefiting you?** Knowing which features and design improvements were effective in moving company metrics. ### 49. Easy Dashboard Creation with Cross-Chart Filters in Amplitude **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Amplitude Analytics?** I like how I am able to easily create dashboards on amplitude and how filters apply acrss multiple charts. It isnt as difficult to access and create custom content in comparison to Google analytics. **What do you dislike about Amplitude Analytics?** Being able to find specific parameters for my dashboard. **What problems is Amplitude Analytics solving and how is that benefiting you?** Access to corporate data ### 50. Versatile Insights with Easy Learning, But Customization Could Improve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2025 **What do you like best about Amplitude Analytics?** It has versatile functionality and with little learning anyone can extract product insights they want. **What do you dislike about Amplitude Analytics?** Some of the functionality like adding and tracking a new event that was added recently seems hidden. It would be great if the platform could be customised for user base. **What problems is Amplitude Analytics solving and how is that benefiting you?** When we launch new features, Amplitude Analytics help with understanding adoption, analysing usage patterns and identifying bottlenecks. With an agile team like ours, every individual contributor has to think as a product person and Amplitude Analytics helps us do that. ## Amplitude Analytics Discussions - [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote - [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) - 1 comment, 1 upvote - [What are the most underrated features that should get more attention for SaaS companies?](https://www.g2.com/discussions/what-are-the-most-underrated-features-that-should-get-more-attention-for-saas-companies-ab31e4f3-3b40-42da-9661-c07a2f3a3109) - 1 comment, 1 upvote - [Is there any way to track users that do not accept cookies?](https://www.g2.com/discussions/is-there-any-way-to-track-users-that-do-not-accept-cookies) - 1 comment, 1 upvote - [How to create a table in Amplitude? We have several charts option but not able to plot a basic table to view some data](https://www.g2.com/discussions/how-to-create-a-table-in-amplitude-we-have-several-charts-option-but-not-able-to-plot-a-basic-table-to-view-some-data) - 1 comment, 1 upvote - [View Amplitude Analytics pricing details and edition comparison](https://www.g2.com/products/amplitude-analytics/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+07%3A06%3A33+-0500&secure%5Bsession_id%5D=8ef0482d-fe51-40c9-bb78-0cb46ccb5c08&secure%5Btoken%5D=feba8ad19361900e79c3add6a9591a438ca811378c88cf09278f05a4e6a1ddad&format=llm_user) ## Amplitude Analytics Integrations - [Adapty.io](https://www.g2.com/products/adapty-io/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Amplitude Analytics Alternatives - 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