Service Task Overview Review collected by and hosted on G2.com.
Eighteen months in, the thing I'd point to first is that strategy and execution come from the same place. Jess sets the GTM direction and then goes and builds it herself or by sourcing and managing an appropriate resource — she rebuilt our brand, website, stood up our CRM, and runs our content and event marketing. She’s a true extension of our executive team and works autonomously with little oversight or delegation from us. When she thinks we need to invest in an agency or tool – she presents a clear business case and thoughtful recommendation – then handles the onboarding and vendor management on our behalf.
She also learned our space, which isn't an easy one. Our buyers are sophisticated and the category vocabulary is technical. She doesn't flatten it, and she pushes back when our internal language has drifted from what the market actually says or what she knows will resonate with buyers.
Most companies our size never build the discipline we have due to a lack of internal expertise or capacity. Jess helps us look and act much bigger than we are which matters for our enterprise audience. Review collected by and hosted on G2.com.