G2

VP

Velmurugan P.

Team Coordinator

Marketing and Advertising

Enterprise (> 1000 emp.)

9/16/2025

"Efficient and Scalable Programmatic Advertising via Amazon DSP"

4/5

What do you like best about Amazon DSP?

Rich insights and reporting

Retargeting capabilities

Seamless integration with Amazon ecosystem

Access to premium inventory Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

Limited transparency

Less flexibility in creative formats

Support dependency Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

Full-funnel advertising – Supports both brand awareness and direct sales by combining upper- and lower-funnel strategies.

Retargeting capabilities – Re-engages shoppers who viewed or interacted with our products but didn’t purchase, boosting conversions.

Scalable reach – Gives access to Amazon-owned inventory (Amazon.com, Fire TV, IMDb) and third-party websites/apps, helping expand brand visibility. Review collected by and hosted on G2.com.