G2

Hannah F.

Director of Demand Generation

Mid-Market (51-1000 emp.)

7/20/2026

"Signal-Based Campaigns That Make Personalization Easy and Save Time"

5/5

What do you like best about Alta?

I like how we can build campaigns with actual signals instead of just static company lists. We can target accounts which have posted jobs for specific roles or are showing some other signal that they could be active in the market.

This gives us a true reason to mention them, which makes the personalization a lot easier. When doing that research by hand, this would take up a ton of the team’s time so getting that part handled for us was a big help. Review collected by and hosted on G2.com.

What do you dislike about Alta?

We have learned through numerous quests how precision in our targeting will grow crucial. Review collected by and hosted on G2.com.

What problems is Alta solving and how is that benefiting you?

The team missed capability for outreach every single prospect as they were busy with existing accounts. Thus, we needed to optimise the efforts of the team.

Now we can identify the appropriate accounts, provide valuable context, and expedite the deployment of campaigns. We are now capable of testing several concepts without pushing additional responsibilities on the marketing and sales teams. Review collected by and hosted on G2.com.