
My goal with sales enablement is to ensure that the best content is being seen by our account execs. Algolia have provided a great solution using their Site Search Software and A/B Testing functionality. We are able to test what works best on our internal portal by creating tests around pinning a new white paper or case study. We are able to understand mathematically what combination of collateral will get the most engagement from the sales team when searching for a particular term. Review collected by and hosted on G2.com.
As our content library increases, it can become complicated to manage the rules for rankings. On some occasions there can be an over optimised rule which causes conflicts. Review collected by and hosted on G2.com.