When a client asks for a variation—whether it’s a different language, a different presenter, or just a new opening line—I can usually turn it around the same day instead of quoting a fortnight. That’s genuinely changed the way clients talk to us. They’re now asking for things because they know it’s feasible, which puts us in a far better position than constantly having to manage expectations downward. Review collected by and hosted on G2.com.

Explaining AI-generated content to clients has become a recurring conversation for me. Some are enthusiastic, others are uneasy, and a few have asked whether their audience might feel deceived. I’ve ended up developing a bit of a script for those discussions, and we’re careful and selective about where we use AI. The platform itself doesn’t offer any guidance on disclosure. Review collected by and hosted on G2.com.