![Adam R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam R.") AR Adam R. Technology Consultant Small-Business (50 or fewer emp.) 10/21/2024 "Flexibility Meets Cost-Effective Customization" 5/5 What do you like best about Airtable? I love Airtable for its flexibility as a no-code, low-code platform. It's great for creating custom, client-specific processes with the right combination of guardrails and flexibility. This platform allows me to simplify and restructure processes easily, and it was a cost-effective alternative to Salesforce. I appreciate being able to integrate it with other platforms like e-signature solutions, making it versatile. The ability to customize ensures that clients don't feel locked into our service, as they can make simple changes themselves. I also enjoy how, as we get comfortable with Airtable, it becomes more powerful and addictive to integrate more business operations, consolidating tech sprawl into one platform. Additionally, if a new use case arises, it's usually possible to integrate with other platforms the client already uses. Review collected by and hosted on G2.com. What do you dislike about Airtable? Probably the biggest complication, though it's getting better, is in record count limits and how well Airtable serves "line item" processes. It's possible, it's just maybe not the best space for it often, as it can require extra fields and less intuitive arrangements. It would be nice if Airtable built a native "archive" function for archiving records in a table so that they weren't deleted but transcribed to a different space for reporting purposes later. The setup of Airtable took a bit of time, and since it's a custom solution, we needed to rethink how the process worked to integrate it better into other processes. Review collected by and hosted on G2.com. What problems is Airtable solving and how is that benefiting you? Airtable lets me create custom solutions with flexibility and guardrails, offering clients a no-code platform they can self-edit. It saves costs by replacing systems like Salesforce and integrates with existing tools, enhancing our process efficiency. Review collected by and hosted on G2.com. Show More Rating Updated (8/24/2026) Current UserValidated ReviewerSource: Organic See what 3202 reviewers think of Airtable 4.6 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/airtable/reviews)