G2

Adam O.

Director of Product and Growth Marketing

Non-Profit Organization Management

Small-Business (50 or fewer emp.)

3/9/2024

"Helping me get the most of my existing content, while truly personalizing content strategy"

5/5

What do you like best about Air Traffic Control?

My number one thing is being able to see how much of my existing content is ACTUALLY being used.

It's helped me to open up internal conversations around the fact that we don't need to create more content untill we actually use the resources we have at hand.

Also a bit feature - the ablity to get insights into what our propsects care about (through clever use of AI + LinkedIn), distills that into topics, and then allows us to use our content to go and serve ultra-relevant content to those groups - it's AI-supported customization the way it should be done. Review collected by and hosted on G2.com.

What do you dislike about Air Traffic Control?

Honestly - I'm really happy with ATC, the team, and the support.

There's been a few small bugs here and there, but the team has been SO responsive and gets fixes pushed to prod so fast - I wish all companies moved that fast. Review collected by and hosted on G2.com.

What problems is Air Traffic Control solving and how is that benefiting you?

I needed to get insight into what content that our propsects actually cared about - and how I can better serve that to them.

We also have a fairly high touch prospect lifecycle, so I needed a more reliable way to be able to show the value of content as it ties back to pipeline generation. Review collected by and hosted on G2.com.