Agentio makes it easy to run creator ad reads at scale. It handles creator discovery and the back-and-forth on deals, so we can add reads to a campaign like BFCM without the manual outreach and negotiation. That saves our team a lot of time and gives us extra reach on top of our core creators. Review collected by and hosted on G2.com.

Because Agentio is a managed marketplace, we have less direct control over the creator relationship than when we work with creators ourselves. Creative direction and revisions go through the platform, which can slow things down on tight timelines like a holiday campaign. I’d also like more flexibility in creator selection. Review collected by and hosted on G2.com.