shows real-time visitor activity and makes it easier to understand what people are actually doing on the website. The visitor journey, heatmaps, SEO data, and ecommerce tracking are really useful because it’s not just showing traffic numbers, it helps you see where people are engaging, where they drop off, and what needs to be improved. Review collected by and hosted on G2.com.

the interface can feel a little less beginner-friendly at first. It has a lot of useful data, but some parts take time to understand if you’re new to analytics tools.

I also feel the pricing may not be ideal for very small businesses or individual users. Review collected by and hosted on G2.com.