G2

Mohammad Bilawal B.

Field and Digital Marketing Manager

Small-Business (50 or fewer emp.)

9/6/2021

"Effective CRM to enhance the participation of sales and marketing"

5/5

What do you like best about Affino CRM?

The feature available to see users who have visited the web page makes it very easy for B2B companies to retarget customers. Use of customers ladders for lead scoring and the use of conversion events makes the CRM best choice. Review collected by and hosted on G2.com.

What do you dislike about Affino CRM?

The ticket system for any issues can only be opened by Administrators (Which are ideally 2 from each company) Other power users do not have the ability to open tickets for any issue which can be improved. Review collected by and hosted on G2.com.

Recommendations to others considering Affino CRM:

There should be free training available for new users of Affino or enough material to guide them Review collected by and hosted on G2.com.

What problems is Affino CRM solving and how is that benefiting you?

The company wanted to find out who are interested users for the products and services visiting a page of the website and then use the CRM to export the list for targeting those people or use the automation to send emails. We have managed to create customer ladders, ranking each suspect, prospect, customer and advocate. Then we use the conversion funnel to target those people which has been the most beneficial feature according to me. Review collected by and hosted on G2.com.