What I like best about X is that it gives me a much better understanding of how a brand shows up in AI search tools, not just on Google. I think it's really interesting to see how often platforms like ChatGPT, Claude, Gemini, and Perplexity mention or cite a brand, since that's becoming more important for online visibility. Review collected by and hosted on G2.com.

One thing I dislike about X is that, because AI search is still evolving so quickly, some of the data can feel difficult to interpret without spending time learning how the different platforms work. Review collected by and hosted on G2.com.