I like how AEO, GEO, and SEO work together seamlessly. SEO provides a strong foundation with keyword research, on-page optimization, technical SEO, and link building, which consistently drive traffic. AEO enhances my content visibility by surfacing it as direct answers, boosting credibility and zero-click visibility. GEO is currently the most exciting for me because it positions my brand in AI-generated responses, aligning with shifting search behaviors. I appreciate that all three are measurable and improvable, with the ability to track rankings, citations, impressions, and AI mentions, allowing for continuous iteration. It feels future-proof, preventing reliance on a single channel. Review collected by and hosted on G2.com.

A few things could be improved. The biggest challenge is measurement, especially for GEO — there's still no reliable way to track exactly when and how my content is being cited inside ChatGPT, Gemini, or Perplexity, so I'm often guessing at impact. AEO is also tricky because featured snippets and AI Overviews keep changing, and Google can pull or modify them without notice, which makes results unstable. SEO itself has gotten harder due to AI Overviews reducing click-through rates even when I rank well. I'd love better unified analytics that combine traditional SEO data with AI citation tracking, clearer best-practice guidelines from AI providers, and more stability in how AI engines select sources. Right now a lot of it is trial and error. Review collected by and hosted on G2.com.