G2

Cesar M.

Account Manager

Mid-Market (51-1000 emp.)

4/12/2022

"Reach your target audience when they have purchase intent."

5/5

Describe the project or task Adwords Management (PPC) helped with:

We use Adwords to create marketing campaigns for our clients when they are looking to reach an audience who has a clear purchase intent: whether it's downloading an app, finding the location of a branch or ordering food online, an Adwords Campaign usually makes the trick. Review collected by and hosted on G2.com.

What do you like best about Adwords Management (PPC)?

The powerful customization options to reach an audience. You can refine your targeting parameters and create very compelling and precise long tail keywords to really reach a desired digital behavior, like "which value menu is the cheapest" or "how can I find an online loan provider" Review collected by and hosted on G2.com.

What do you dislike about Adwords Management (PPC)?

At first, it can be daunting to face the initial setup: you have to really learn to navigate the interface. Luckily, tons of video tutorials will guide you step by step to set up and run your first campaign. Review collected by and hosted on G2.com.

Recommendations to others considering Adwords Management (PPC):

You need to start slow but big: this means, don't rush trying to have results in 2 days, but don't assign a small budget or you won't see your desired results. Your first campaign should be well funded and focused on achieving one main objective for a target audience. From there you can start to adjust to reach more people in different audiences. Review collected by and hosted on G2.com.

What problems is Adwords Management (PPC) solving and how is that benefiting you?

We reach our audience when they are most likely committed to solving their problem: download a specific app or find a specific restaurant or service. We think the best thing about Adwords is that you can constantly tweak and improve the performance of your campaign by making minor adjustments to overall settings. Also if you want to go deep into micro-segmentation you can do that, too. Review collected by and hosted on G2.com.