G2

Ajay S.

Mid-Market (51-1000 emp.)

1/19/2018

"Multi-Touch attribution with online and offline channels"

4.5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

Bizible is really cool when it is used for offline channels and very flexible to add new offline channels. We can easily find out the journey that a prospect takes while moving between various sales stages. We can also find out which Marketing channel contributed more as compared to others at the time of opportunity won. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

Although we love Bizible and it is really reliable, but each technology comes with some minor challenges. On a very rare circumstance, we find out that the Bizible attribution is missing for a few records which can be fixed by checking with the support team. Few times the attribution is missing if the website visitor visited in incognito mode. It would be great if Bizible can add revenue by content. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

Good tool for finding out multi touch attribution for each record on Salesforce. You can easily find out which channel resulted in opportunity creation. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

We're solving many business problems through Bizible. The main problem is to show Marketing's contribution to each opportunity or lead. This tool is really effective in finding out which channel works better than others. Review collected by and hosted on G2.com.