G2

Issa K.

Team Lead Marketing

Information Technology and Services

Small-Business (50 or fewer emp.)

8/18/2023

"Personalizing Customer Journey and Smooth Marketing With Adobe Marketo Engage"

4.5/5

What do you like best about Adobe Marketo Engage?

With the platform, we have been able to personalize customer journey ensures better customer experience. In addition, I like that the platform has helped us increase revenue that to automated lead nurturing and scoring. Finally, the analytics and reporting features are better and we make better decisions that increases our ROI. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

So far most pain-points has been addressed and no issues to complain about. It has been working well and the support team are very helpful whenever have issues. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

In our company we are currently always looking to be at the forefront of marketing automation tools as they allow us to contact new potential customers, Marketo Engage certainly fits well to our needs. Thanks to the application we have achieved a better management of marketing campaigns, currently we make more than 2 daily campaigns aimed at a more targeted audience, with this tool it is all possible because we can administer and manage marketing effectively, getting more views and billings in the contact process, in the process we also manage to generate sales reports and creation of forms, the tool certainly makes the work for the marketing department easier. Review collected by and hosted on G2.com.