![Marshall S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marshall S.")
MS

Marshall S.

Mid-Market (51-1000 emp.)

6/15/2023

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"Long time Adobe Marketo user - not great for beginners or SMB, but the best tool for Enterprise."

5/5

What do you like best about Adobe Marketo Engage?

The flexibility, by far, users can do so many variations on program and campaign management that is not available with tools like Hubspot and Pardot. Adobe keeps investing more in its modules and integrations. We use Marketo as a true marketing hub and hope to add more Adobe connections and other native connected tools in the future. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

A few of the modules are outdated and could use a refresh, like the RCE and other Analytics areas. They switched Deliverability tools and it has very limited access compared to the last tool. There are a lot of exciting features, but it would require an additional cost. I also sometimes struggle with standard marketing users getting used to using the tool, so we tend to keep most build activity to operational people - which means a lot more work for us. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Marketo is great for connecting all of our data and lead sources and tracking the progress through the buyer or customer journey. It is our hub of technology and our connection to sales. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

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