The flexibility, by far, users can do so many variations on program and campaign management that is not available with tools like Hubspot and Pardot. Adobe keeps investing more in its modules and integrations. We use Marketo as a true marketing hub and hope to add more Adobe connections and other native connected tools in the future. Review collected by and hosted on G2.com.

A few of the modules are outdated and could use a refresh, like the RCE and other Analytics areas. They switched Deliverability tools and it has very limited access compared to the last tool. There are a lot of exciting features, but it would require an additional cost. I also sometimes struggle with standard marketing users getting used to using the tool, so we tend to keep most build activity to operational people - which means a lot more work for us. Review collected by and hosted on G2.com.