Adobe Marketo Engage offers so much to both small and large marketing organizations. Our organization needed a platform that allowed our internal B2B marketing team to implement, customize, manage and optimize our marketing programs end-to-end. From our onboarding in 2014, Marketo has empowered us to design industry-leading B2B marketing initiatives and extend our internal resources. We leverage features like program templates, program tokens, Smart Campaigns, Smart Lists, and attribution reporting to drive efficiencies and results. Unlike other platforms, Marketo includes everything you need to operate a successful marketing organization out-of-the-box, from nurturing campaigns to event registration to personalization, with the option to upgrade and purchase additional apps. Review collected by and hosted on G2.com.

We found the learning curve for our field marketers to be high, despite the high quality of Marketo's learning resources and product documentation. It takes time to learn how to use Marketo and master the basics. There are few product shortcomings. The primary gaps we have found relate to event management, which is not Marketo's core product focus. For example, our organization would prefer to prevent users who are not on a target list from being able to register for an event (fill out an event registration form), functionality that event-specific platforms can deliver (i.e., Cvent). Review collected by and hosted on G2.com.