![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Enterprise (\> 1000 emp.) 12/21/2021 More Options - - [Respond as Adobe Marketo Engage](https://www.g2.com/survey_responses/adobe-marketo-engage-review-5220582/official_response/new) "7 Years of Using Marketo Engage" 5/5 What do you like best about Adobe Marketo Engage? Adobe Marketo Engage offers so much to both small and large marketing organizations. Our organization needed a platform that allowed our internal B2B marketing team to implement, customize, manage and optimize our marketing programs end-to-end. From our onboarding in 2014, Marketo has empowered us to design industry-leading B2B marketing initiatives and extend our internal resources. We leverage features like program templates, program tokens, Smart Campaigns, Smart Lists, and attribution reporting to drive efficiencies and results. Unlike other platforms, Marketo includes everything you need to operate a successful marketing organization out-of-the-box, from nurturing campaigns to event registration to personalization, with the option to upgrade and purchase additional apps. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? We found the learning curve for our field marketers to be high, despite the high quality of Marketo's learning resources and product documentation. It takes time to learn how to use Marketo and master the basics. There are few product shortcomings. The primary gaps we have found relate to event management, which is not Marketo's core product focus. For example, our organization would prefer to prevent users who are not on a target list from being able to register for an event (fill out an event registration form), functionality that event-specific platforms can deliver (i.e., Cvent). Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? With Marketo, we can quickly scale our marketing programs to our global customer database. We use program templates with program tokens integrated with a third-party webinar vendor to deliver monthly webinars in multiple time zones and track on-demand attendance. We use personalized batch email programs featuring dynamic content to drive engagement with customer newsletters. We integrated a third-party video platform with Marketo to track video engagement and send triggered emails based on viewer behavior. We also leverage multi-channel nurturing campaigns to target different buyer personas/segments. Finally, we designed custom emails, forms, and landing pages to support our bespoke customer events. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic See what 3026 reviewers think of Adobe Marketo Engage 4.1 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/adobe-marketo-engage/reviews)