G2

Sivasankaran P.

Senior Software Engineer

Small-Business (50 or fewer emp.)

10/11/2026

"AI and automation helped target the right audience, but still needed manual review"

4.5/5

What do you like best about Adobe Marketo Engage?

I like that Marketo Engage made email marketing campaigns easier by letting me automate email sends, schedule follow-ups, and segment audiences based on their interests. The AI features helped identify promising leads, personalize customer communication, and optimize engagement, including email content, subject lines, and follow-up timing. Lead scoring and tracking engagement (email opens, link clicks, and website activity) also helped us qualify leads more efficiently. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Some AI recommendations still required manual review to ensure accuracy and relevance, and I still had to check data accuracy and review campaign performance. Creating campaign content and reviewing leads manually was still important to make sure everything was accurate and suitable for our audience. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

AI and automation saved time and made marketing activities more efficient. It made it easier to target the right audience and automate follow-ups, improved the overall customer experience, and made lead nurturing more effective. Our team also qualified leads more efficiently by using engagement tracking and lead scoring before passing leads to sales. Review collected by and hosted on G2.com.