G2

Aditya M.

Information Technology Operations Manager

Information Technology and Services

Mid-Market (51-1000 emp.)

10/8/2026

"Challenges and Barriers to Feature Adoption"

4.5/5

What do you like best about Adobe Marketo Engage?

I value the core tools that help me plan, optimize, and manage marketing activities effectively. Campaign Management makes it easier to organize, execute, and monitor campaigns. SEO/Keyword Analytics helps strengthen online visibility by identifying high-value keywords and tracking performance over time. I also like AI Copilot for faster, data-driven decisions through intelligent recommendations and automation. Overall, it mostly helped automate and scale cross-channel campaigns. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Some areas can be frustrating. Search Marketing demands ongoing keyword research, optimization, and constant monitoring to maintain visibility and deliver strong results. SMS Marketing is challenging because of limited message space, strict timing considerations, and the risk of irritating customers if they receive too many messages. Event/Webinar Marketing can also be frustrating since it takes substantial planning, coordination, promotion, and follow-up, and attendance and engagement still aren’t always guaranteed. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It gives me the core tools I need to plan, optimize, and manage marketing activities effectively. It helps me organize, execute, and monitor campaigns, improve online visibility by identifying high-value keywords and tracking performance over time, and make faster, data-driven decisions with AI recommendations and automation. It mostly helped me automate and scale cross-channel campaigns. Review collected by and hosted on G2.com.