G2

Torre L.

Shipping Specialist

Small-Business (50 or fewer emp.)

10/6/2026

"Enterprise-grade marketing automation with strong data, customization, and access controls"

5/5

What do you like best about Adobe Marketo Engage?

I like that Data Import & Export makes Adobe Marketo Engage’s data truly usable, that Customization makes the platform adaptable to different needs, and that User/Role/Access Management keeps it secure and manageable. Taken together, these aren’t just nice-to-have features; they’re the core infrastructure that lets Adobe Marketo Engage operate as an enterprise marketing-automation system rather than simply an email-sending tool. It has also helped me automate and scale cross-channel campaigns, including webinars, lead scoring, customer segmentation, and email campaigns, and the AI has been helpful in supporting that automation. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

I’m not sure it has improved lead quality or readiness for me, since its lead generation is functional but I haven’t personally been using it or spent more time with it. I also have only moderate trust in the AI overall, and I’m less confident about how responsibly data is handled, the clarity of controls over what data the AI can access, and how well it explains why it produced a specific result. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It helped me automate and scale cross-channel campaigns, including webinars, lead scoring, customer segmentation, and email campaigns. The AI-assisted personalization and content optimization made my campaigns feel much more relevant, and overall it did what I needed it to do—more or less within my expectations. Review collected by and hosted on G2.com.