I like the flexibility to bring in and manage data from different sources, customize workflows around our requirements, and support different teams and use cases. Automation made campaign setup, audience segmentation, and coordinating communications across channels easier, which makes day-to-day work more efficient and reduces the need for manual workarounds. The AI also helped speed up content and campaign-related tasks by generating suggestions that we could refine and use as a starting point. Review collected by and hosted on G2.com.

The APIs can sometimes require additional effort for integrations and troubleshooting, especially for more complex use cases. Workflow capability is powerful but can become complex to configure and maintain as workflows grow. Performance and reliability can also vary with larger or more complex operations, where occasional delays can impact productivity. Some customization, testing, and campaign-specific adjustments still require manual work, and AI outputs often need manual review and editing to match our specific requirements. Review collected by and hosted on G2.com.