G2

Nathan T.

Project Analyst

Mid-Market (51-1000 emp.)

10/2/2026

"Strong email personalization and automation, but setup and testing can be time consuming"

5/5

What do you like best about Adobe Marketo Engage?

Building and Personalizing Emails is crucial to for me since I can ensure that my e-mails are relevant to the individuals they are intended for and that my communication is congruent. The Auto email responses has saved me time as it automatically replies. Dynamic Content helps because I can offer different information to different customers, and I'm able to offer more personalized information in my campaigns. Moreover, I leveraged the AI to customize email messages for different recipients. It provided me with helpful ideas to complete a first draft and by changing a few things, I still saved some time. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

The thing that is most annoying to me is these features might require some time to get up and running and/or to manage. Simple campaigns can be easily sent via outbound email, more for large campaigns. Also, there may be additional time needed to tweak landing pages and forms to fit my campaign, especially if I want them to match the rest of the campaign. While multivariate is useful, it can be a little time consuming to generate a number of versions and then analyze the results. Not everything the AI produced was also on the nose, but I did need to edit a couple of the phrases, anyway. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It automated a lot of the campaign tasks and made coordinating communications via channels easier, though I did have to do some work by hand in setting up and monitoring. This was useful for me to identify and nurture more engaged leads, but I still had to do manual review of their activity to see if they were ready. The AI helped me finish a first draft and after a few minor changes, it saved me some time. Review collected by and hosted on G2.com.