G2

ALISHETTI S.

Software Engineer

Enterprise (> 1000 emp.)

10/1/2026

"Strong automation and deliverability, but A/B testing and mobile UI feel clunky"

4.5/5

What do you like best about Adobe Marketo Engage?

I like that it helps automate and scale cross-channel campaigns, mostly. Sending outbound emails and managing email deliverability work well for me. The AI and automation were especially useful when I needed to build a targeted campaign for a specific lead segment, since it surfaced relevant engagement signals and guided what to do next, cutting down on manual checking (even though I still reviewed the results myself). Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

A/B testing feels more complex than it should be. Configuring different varieties of variants, scheduling, and reporting consumes a lot of time, and it takes additional monitoring and analysis to check correctness. I also don’t use the mobile view because it’s not optimized as expected and can be messy to handle on a small screen with the current UI. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It cut down on manual checking when building a targeted campaign for a specific lead segment. It has mostly helped me automate and scale cross-channel campaigns, and it has somewhat improved lead quality or readiness. AI-assisted personalization/content optimization has made campaigns only slightly more relevant. Review collected by and hosted on G2.com.