G2

varun s.

System Engineer

Enterprise (> 1000 emp.)

10/1/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Strong campaign automation and AI-assisted email drafting, but AI can be generic"

4.5/5

What do you like best about Adobe Marketo Engage?

I love how Marketo Engage helped us automate and scale cross-channel campaigns by streamlining audience segmentation, email workflows, lead nurturing, and campaign scheduling. The AI was especially helpful when I was building a marketing campaign and needed to quickly generate and polish email content for different audience segments. It offered useful variations and saved me time during the early drafting phase, and the AI-assisted personalization/content optimization helped tailor messaging to different segments and engagement patterns. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Some AI suggestions felt too generic and didn’t fully fit our campaign context, so I still needed to review the text and tailor the output before using it. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It cut down on manual work and made it much easier to manage campaigns across multiple channels. It improved our lead quality and readiness through lead scoring, segmentation, and automated nurturing, making it easier to spot the most engaged prospects and prioritize leads most likely ready for sales follow-up. It also reduced the time needed to create, test, and iterate on different content variations. Review collected by and hosted on G2.com.