G2

Anurag S.

Analyst

Small-Business (50 or fewer emp.)

10/2/2026

"Strong workflows and integrations, but customization and content management can be confusing"

4.5/5

What do you like best about Adobe Marketo Engage?

I could not work without the workflow capability, integration APIs, and the data import and export tools. Workflow capability helps me automate different marketing tasks and manage leads easily. Integration APIs are useful so I can connect Marketo with other tools that I use. Data import and export is important for managing and moving my marketing data without much problem. I have also used the AI features to help create content for an email campaign. It gave me a good starting idea and saved some time, and it helped me get ideas to personalize campaign content before an event. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Customization can be a little complicated and sometimes it takes more time to get things work the way I want. Social media integration feels like it could be better. Content management can become confusing when there is a lot of content and campaigns to manage. I also wish it had a better email builder with more easy customization, and the drag and drop could be much better because sometimes it is not very easy to create things quickly. I wish the live chat feature was more developed and worked more smoothly. With AI, the first output was not exactly what I wanted and I had to change some parts myself, so I would not fully depend on it without checking the content. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Managing email campaigns and setting up automated workflows became smooth and easier for me, and I could save time by automating some repetitive tasks. Lead scoring and nurturing improved the quality and readiness of leads to some extent and helped me focus more on the leads who are actually engaging with the campaigns. The AI helped me get starting ideas and made the process a little faster, even though I still had to make changes myself. Review collected by and hosted on G2.com.