G2

Saurav K.

Cloud Engineer

Small-Business (50 or fewer emp.)

9/27/2026

"Strong for lead nurturing and cross-channel automation, but integrations and sync can be frustrating"

5/5

What do you like best about Adobe Marketo Engage?

I like that it helps me automate repetitive marketing workflows, nurture leads with timely and personalized engagement, and reach customers consistently across multiple channels. It made it easier to manage campaigns across different channels and automate repetitive work, and it also made it easier to organize and prioritize leads. The AI features helped me create and refine marketing content and saved some time. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Integration APIs require more technical knowledge and troubleshooting. Data synchronization can be frustrating when updates are delayed or when there’s inconsistent data across the system. I also wish Marketo had a better AI copilot for day-to-day tasks like searching within our content, creating campaigns, and writing for it. Even when automating, I still had to handle some parts manually, especially when making changes or troubleshooting, and the AI output still needed review and a few changes before using it. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It improved my efficiency by automating repetitive work and making it easier to manage cross-channel campaigns. It helped me organize and prioritize leads, though lead quality/readiness still depends on how the campaigns and rules are set up. The AI made content somewhat more relevant by suggesting or refining messaging, and it saved me some time even though I still needed to refine the output. Review collected by and hosted on G2.com.