G2

Murugan K.

Manager

Construction

Mid-Market (51-1000 emp.)

9/23/2026

"Great for scalable email drips and reliable scoring but reporting feels clunky"

5/5

What do you like best about Adobe Marketo Engage?

honestly it made setting up email drips and triggered operational campaigns a lot easier to scale across our teams. our lead scoring is way more reliable now than it used to be. we can set up explicit scores based on content downloads or even just specific web page visits, which helps us automatically push sales-ready leads straight to the crm instead of marketing having to filter them out manually. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

the main issue is that connecting our paid social channels and tracking offline events still takes a good amount of manual work and checking to keep the data clean, so it isn't fully seamless. building assets like landing pages and templates feels clunky and stiff compared to modern tools unless you have a developer to code them. also native reporting is pretty basic. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It solves the gap between our marketing campaigns and our crm pipeline. before we used it, tracking multi-channel touchpoints was a bit of a mess. the primary benefit has been a much better conversion rate from marketing leads to real sales opportunities, plus we get a clearer view of what's working. Review collected by and hosted on G2.com.