G2

Jennifer B.

Sales/Marketing

Small-Business (50 or fewer emp.)

9/22/2026

"Adobe Marketo: Automation and AI personalization in the works!"

4.5/5

What do you like best about Adobe Marketo Engage?

I love how much it can automate and scale campaigns. For example, when someone registers for a webinar but misses it, it can automatically switch them from the webinar track to a “miss us email track” while updating CRM (Salesforce). The AI has also been a huge time saver, especially for setting up folders and naming conversations and campaigns. I also like that I can upload a design and have it automatically translate into editable HTML (great if you don’t know code). AI-assisted personalization made campaigns much more relevant too. I didn’t have to guess which case study to send. I could drop in an AI content block and it automatically displayed the exact asset most likely to convert for that buyer. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

It can be slow and clunky, especially when you’re looking at visuals all day. Also, since it tracks a lot of data, it’s a bit hard to build reports inside the platform. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It saved me a lot of time with AI (folder setup, naming, and turning a design into editable HTML). Lead scoring rules helped improve lead readiness, so our sales team stopped wasting time on cold leads. We were also able to nurture prospects automatically with relevant content, which increased conversions. Review collected by and hosted on G2.com.