G2

Joy M.

Senior Director of Marketing Operations

Marketing and Advertising

Mid-Market (51-1000 emp.)

4/16/2013

"Marketo Certified Expert"

5/5

What do you like best about Adobe Marketo Engage?

Update May 2023: I have been using Marketo for 11 years now and am still a fan of the platform just as much as I was 11 years ago! In fact, I have built my career around helping other organizations with Marketo implementations, optimizing their Marketo instance, and marketing operations processes such as lead lifecycle, scoring, and so much more. I received the Marketo Certified Architect certification in 2018 and am now a 2022 Marketo Champion...a group of elite Marketo users that I've learned from for years! Marketo continues to innovate and provide for me in so many ways - from business scalability and growth to career growth, and I'll forever be grateful this platform exists. I appreciate the product innovation and product roadmap that Marketo has. Original Review in 2013: One of the main things I like about Marketo is the vibrant user community - whether you have a question about the platform, have an idea to submit, or just want to see what other best practices other users are doing, the community offers a great space to connect and collaborate. The community is very active; I have learned a lot of tips and tricks just by reading the discussions, questions and ideas submitted by users and Marketo Champions. The community feels like an extension of our marketing arm within our organization. I also love the organization of Marketo - their easy folder system makes it easy to see the logic behind the campaign, every asset of the program, and the progression steps in which a lead flows through the system and (if you wish) integrate into your CRM solution. My productivity has doubled since switching to Marketo about one year ago; it is so easy to create a program, asset (email, landing page, form, etc). Now that I have been using Marketo for about a year, it is easy to clone a program and make a couple tweaks for fast program set up. I also love the integration with Marketo partners in LaunchPoint; it makes it easy to conduct a webinar, for example, by integrating directly with our webinar platform of choice. LaunchPoint really helps bring the solution full circle with its offerings and capabilities. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Update May 2023: Marketo has expanded many of their training offerings since my original review. In addition, the Community has continued to expand and grow. Original Review in 2013: One thing that I would recommend from the start is investing in using a Marketo consultant in their professional services team to get up and running during implementation of the platform. Their professional services team really helped us get our questions answered fast and the answers were relevant and tailored to our business needs. Without this additional support, we would not have been up and running as fast as we were. The basic training was just too basic for our needs. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Engage:

I would highly recommend Marketo to any organization seeking a marketing automation platform solution. It is always the right thing to do your due diligence to determine which platform fits your business needs the best, but it is very likely Marketo will end up in your top 2 or 3 choices anyways. Marketo has put together a great team of employees and a great product. I highly recommend including them in your consideration set. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Marketo is a staple at every in-house role I've had, as well as now helping clients implement and optimize it. The core problems it's helping solve is around lead management and lifecycle, scoring, campaign execution, sales insights, reporting and more. Review collected by and hosted on G2.com.