G2

Joe H.

Head Of Performance Marketing

Small-Business (50 or fewer emp.)

11/10/2026

"An absolute game changer for our new in-house performance marketing team, wish we found it sooner"

5/5

What do you like best about Admanage?

I've been media buying for 10 years, both agency-side and in-house, and AdManage has genuinely been one of the biggest game changers for my workflow in years. Looking back, I cringe at how many hours I spent manually setting up campaigns and building ads before using it.

We've recently moved away from our agency and brought performance marketing in-house, and AdManage has made that transition incredibly smooth. It's freed up so much time for us to focus on the things that actually move the needle: producing high-quality creative, reporting faster, and properly analysing insights to take meaningful action.

Beyond ad building, having competitor ads and comments all in one platform for a fixed, competitive monthly fee is another huge plus. It's useful not just for our performance marketing team, but for wider teams too, from creative through to customer experience.

The ability to connect AdManage with other tools and AI is another big bonus, opening up even more opportunities to streamline how we work.

The platform itself is clean, intuitive and easy to navigate, whether you've been media buying for 10 years or you're just starting out. The AdManage team have also been incredibly helpful and responsive whenever we've had questions or needed support.

We're already seeing the impact after just 30 days on the platform, and I'm excited to see how much more we can get out of it as we continue to build our in-house function.

I genuinely wish I'd started using it years ago. Review collected by and hosted on G2.com.

What do you dislike about Admanage?

It's still early days for us, and we're getting to grips with some of the more advanced functionality, particularly integrations with other tools, AI and building workflows through Google Sheets.

We're also currently only using AdManage for Meta, but we're planning to expand into other platforms soon. It'll be interesting to see whether managing multiple channels introduces any additional complexity, although from what I've seen so far, the process looks pretty straightforward.

One area we've found slightly more challenging is setting up naming conventions. This hasn't been quite as straightforward as we'd expected from the onboarding, although that may be partly down to the complexity of our existing naming structures and requirements.

There's definitely a learning curve when it comes to unlocking the full potential of the platform, but that's more a reflection of how much it can do than a major downside. Review collected by and hosted on G2.com.

What problems is Admanage solving and how is that benefiting you?

The biggest problem AdManage solves for us is the amount of time spent on manual campaign setup, ad building and day-to-day management.

Having recently brought performance marketing in-house, efficiency has been a huge priority. AdManage has allowed us to significantly reduce the time spent on repetitive tasks, particularly when launching large volumes of creative across multiple campaigns and ad sets.

This has freed up valuable time to focus on the areas that actually drive performance: creative strategy, testing, analysing results and making faster, more informed decisions.

It's also helping us scale our in-house capabilities without needing to increase headcount to manage the operational workload. Having competitor insights, comments and integrations within one platform is an added bonus, reducing the need to jump between multiple tools.

Ultimately, it's allowing us to operate a much leaner, more efficient performance marketing function, spending less time building ads and more time improving them. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic