![Stig H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stig H.") SH Stig H. Digital markedsfører Enterprise (\> 1000 emp.) 4/27/2023 More Options - - [Respond as ActiveCampaign](https://www.g2.com/survey_responses/activecampaign-review-8000222/official_response/new) "A reliable and feature-packed email marketing automation platform." 4.5/5 What do you like best about ActiveCampaign? We really appreciate how there are so many automations available to use right out of the box, and how easy it is to customize them to our needs. Plus, having both our sales and marketing teams working in the same platform is awesome – it makes it way easier to see what's going on across the entire organization! Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? At first, we found the software to be quite complex and overwhelming. But, like with any powerful tool, there's a learning curve involved, and it takes time to fully understand and utilize all of its features. However, once we invested the time and effort, we realized that it was definitely worth it! We love ActiveCampaign. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Our main focus with ActiveCampaign is contact and database management, as well as communication with our audience. We use it primarily to grow our opt-in audience and create engaging newsletters and other promotional campaigns. The campaign builder is both user-friendly and highly effective, which has helped us to take our communication efforts to the next level and better engage with our audience. We are thrilled to have an automated response set up for people who purchase or sign up for something on an external website. The immediate fulfillment email, linked to a nurture sequence, is a game-changer that saves us valuable time and allows us to focus on creating and selling my products with ease. Review collected by and hosted on G2.com. Show More Rating Updated (10/29/2023) Current UserValidated ReviewerSource: Organic See what 14242 reviewers think of ActiveCampaign 4.4 out of 5 · Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/activecampaign/reviews)