I do not have technical knowledge on creating a website, maintaining and keeping up all the changing requirements. As a small business owner, AbleCommerce fits the bill for me, it is easy and intuitive for my needs, as someone that does not have a dedicated IT department. It works with well known shipping programs, that make my life easier. It performs as expected. I feel like I am getting a lot of bang for my dollars. Whenever I have had an issue, support has been quick to respond and fix issues - that usually are of my own doing. Review collected by and hosted on G2.com.
I would say limited themes would be an issue, but they recently upgraded that allows me to at least easily change the visual appearance. Review collected by and hosted on G2.com.