G2

Tommy L.

co-founder

Small-Business (50 or fewer emp.)

11/20/2025

"Five Years In and Still the Best Data We Have"

5/5

What do you like best about 5x5 Data Co-Op?

What I appreciate most about 5x5 is the level of dedication their team brings to the product. I’ve been using 5x5 data for five years, and I’ve seen every monthly sprint across every version of every file they’ve released. The amount of detail that goes into each update is rare in this space and it shows in the final product.

They validate, refine, and improve their data with a level of precision most companies simply don’t match. Their commitment to legality, compliance, and accuracy is consistent, not bs. I trust the data because I know the effort that goes into keeping it clean, verified, and compliant.

In an industry where many providers cut corners, 5x5 does the opposite. They put in the hard, unglamorous work required to make sure the data is truly reliable...and that’s ultimately what matters. Review collected by and hosted on G2.com.

What do you dislike about 5x5 Data Co-Op?

The only thing I dislike is that more companies aren’t part of it yet. Data isn’t a finite resource...it gets better with scale. The more participants in the coop contributing signal and validating back, the stronger and more accurate the 5x5 dataset becomes. Review collected by and hosted on G2.com.

What problems is 5x5 Data Co-Op solving and how is that benefiting you?

5x5 gives us the best buyer journey data I have seen anywhere. It solves the core problem every marketer faces: understanding who is inmarket, for what, and when. With that level of insight, we can advertise and market on any channel, for any product or service, whether it is B2B or B2C, without guessing.

We use 5x5 data in every campaign we run. The benefit is simple: stronger performance, less wasted spend, and a level of predictability. Review collected by and hosted on G2.com.