G2

Juan C.

Field Services Engineer

Mid-Market (51-1000 emp.)

10/19/2026

"Effective PPC and Lead Gen That Lowered Our Facebook CPA"

5/5

What do you like best about 1LeadGen?

It was good having weekly updates and consistency. Jake would keep us informed via emails, while Milton provided valuable and relevant feedback regarding our campaigns. In case of any emergency or requirement, Eric was always very responsive and to the point. As far as performance is concerned, their customized bidding system and audience building helped in reducing the cost per action for Facebook and increased the efficiency of Google Ads. Review collected by and hosted on G2.com.

What do you dislike about 1LeadGen?

The daily team is strong, but there should be some direct management from the upper echelons for priority customers. Moreover, there is the need for them to be proactive whenever any problems arise. They should contact me immediately whenever there are any problems, and not let me detect the problem and then contact them. In addition, there are some uncertainties on the cost versus value, since a little extra proactive value will add much to the experience of the budget. Review collected by and hosted on G2.com.

Recommendations to others considering 1LeadGen:

Expectations should be set right at the start regarding reporting of problems. You should ask them to contact you immediately when there is a problem with the campaign, rather than waiting until your weekly virtual meeting. You can also ask for periodic review of the accounts from their higher-ups. Review collected by and hosted on G2.com.

What problems is 1LeadGen solving and how is that benefiting you?

In our case, being an office equipment manufacturer, we were having issues with high advertising expenses for gaining clients through Facebook and poorly structured Google Ads campaigns. 1LeadGen took charge of our Pay Per Click, YouTube and Social Media campaigns, thus restructuring our bids and audience targeting, which helped us reduce ad spending and increase the total number of B2B sales leads by 20%. Review collected by and hosted on G2.com.