G2

Gustavo R.

CEO

Small-Business (50 or fewer emp.)

2/13/2025

"1Audience helped us access the power of AI-powered Hispanic audience insights."

5/5

What do you like best about 1Audience?

Spanglish Audiences has completely transformed how we connect advertisers with our premium Hispanic and LATAM content. Through this audience-based CTV solution, we can package a vast range of high-intent audience segments into desirable PMPs, most relevant to advertisers - ensuring they reach the right viewers at the right time. The lean, fully optimized supply path guarantees direct-to-demand efficiency, thereby ensuring brand safety & complete transparency. Spanglish Audiences has elevated our inventory value beyond my expectations, making Spanglish Movies a must-buy for brands looking to engage Spanish-speaking audiences authentically. Review collected by and hosted on G2.com.

What do you dislike about 1Audience?

No complaints so far. As a publisher I'd always wish for a faster integration of inventory and demand partners, but I understand we all have lean times and tight schedules. Review collected by and hosted on G2.com.

What problems is 1Audience solving and how is that benefiting you?

The biggest challenge in CTV advertising is data fragmentation - particularly in multicultural markets like Hispanic and LATAM streaming. Spanglish Audiences solves this by analyzing and curating high-value Hispanic viewership into scalable, brand-safe PMPs. This makes it easier for advertisers to activate campaigns without dealing with excessive supply chain inefficiencies. By enabling publisher-direct programmatic access to premium demand, 1Audience ensures that brands get maximum ROI by reaching engaged, and in Spanglish's case, culturally relevant audiences. Review collected by and hosted on G2.com.