Where you go for software.

G2 is the largest and most trusted software marketplace. More than 90 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews.

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Reach your peak.
We’ll help you get there.

G2 is democratizing software, disrupting the traditional analyst model, and building trust by showcasing the authentic voice of millions of software buyers. When you choose software based on the experiences of people just like you, you can reach your true potential.

The world’s leading tech companies use G2.

We’re proud that over 60% of the Forbes Cloud 100 are G2 customers. And we’re even prouder to partner with them on building their reputation, managing their software spend, gaining valuable software insights, and growing their business.

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Adobe logo Autodesk logo
Gong logo Google logo HubSpot logo
ibm logo Microsoft logo SalesForce logo
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Our story.

Take a trip with us. Back to an era where trust in B2B software was absent and the traditional analyst model lagged behind rapid changes in tech. Back to 2012, when five entrepreneurs came together to answer one, single question. “Why is it easier to find authentic information about a $100 hotel room than a $100,000 piece of software?” The solution they found?

You.

G2 Chicago Headquarters

Leave magic behind. Begin with what’s real.

Real people, real discussions, real reviews. G2 puts power right where it should be—in your hands. Our story is your story, where your success is our success and real, trustworthy software reviews propel you to your next peak.

G2 accentG2 Chicago Headquarters

145,000+

products and services listed

3,000+

customers globally

2,100+

categories

$257M

total funding

  • 145,000+

    products and services listed

  • 3,000+

    customers globally

  • 2,100+

    categories

  • 100,000

    vendors

  • $257M

    total funding

    Who we serve.

    • Buyers
      Buyers illustration

      Read 100% validated reviews written by real users—not biased marketing materials or pay-for-play reports—that help you discover the best software to meet your unique business needs.

      Leave a review
    • G2 Marketing Solutions

      Sellers
      Sellers illustration

      Get your software or service in front of millions of monthly buyers who trust our marketplace to fail-proof their next crucial B2B purchase.

      Claim or create profile
    • G2 Track

      IT, Finance, & Procurement Teams
      G2 Track illustration

      Optimize, manage, and save money on your entire software stack using one single platform.

      Learn more
    • G2 Investor Solutions

      Software Investors
      G2 Investor Solutions illustration

      Uncover software market trends in real-time and find your next software investment.

      Learn more
    Who we serve illustration
    • G2 accent

      Jarrod Greene

      Vice President of Product Marketing

      G2 accent
      Jarrod Greene - Vice President of Product Marketing Jarrod Greene - Vice President of Product Marketing

      G2 delivers the authentic voice of the customer, and they are fully transparent with their algorithms.

      G2 delivers the authentic voice of the customer, and they are fully transparent with their algorithms.

      Jarrod Greene

      Vice President of Product Marketing

      Read now
    • G2 accent

      Jamie Gilpin

      CMO

      G2 accent
      Jamie Gilpin - CMO Jamie Gilpin - CMO

      What I love most about G2 is it's our actual customers' voice, their ratings, their preference for the value that we bring to them.

      What I love most about G2 is it's our actual customers' voice, their ratings, their preference for the value that we bring to them.

      Jamie Gilpin

      CMO

      Read now
    • G2 accent

      Paz Segura

      Marketing Manager

      G2 accent
      Paz Segura - Marketing Manager Paz Segura - Marketing Manager

      G2 provides a great platform to inform buyer decisions with clear market positioning and benchmarking.

      G2 provides a great platform to inform buyer decisions with clear market positioning and benchmarking.

      Paz Segura

      Marketing Manager

      Read now

      Work together. Thrive together.

      Free lunches and pool tables are great, but they alone don’t make PEAK culture. In all aspects of personhood, growth is our goal and authenticity is how we get there. Conscious leadership guides our future, and our biggest investment is in the human side of meaningful work.

      Learn more about our culture

      P

      Performance

      The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.

      E

      Entrepreneurship

      Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.

      A

      Authenticity

      You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.

      K

      Kindness

      Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.

      P

      Performance

      The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.

      E

      Entrepreneurship

      Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.

      A

      Authenticity

      You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.

      K

      Kindness

      Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.

      Meeting our mission.

      Meeting our mission.

      We’re honored to have received awards from the likes of Forbes, Inc., Crain’s, and more.

      Forbes logo Economic Times logo LGBTQIA logo Inc 500 logo Battery Ventures logo Builtin hybrid logo Deloitte Fast 500 logo Builtin Great Places to Work logo Builtin Great Places to Work India logo
      Words that move the world illustration

      Our pledge to educational equality.

      Words that move the world illustration

      G2, alongside other leading tech companies, is building the Pledge 1% movement by committing 1% of our company’s equity, and 1% equity from our co-founders, to provide equitable STEM education access to the underrepresented.

      Learn more about our pledge

      Words that move the world.

      Words that move the world illustration

      Never underestimate the power of empathy. So far, we’ve raised over $900,000 for those in need. When you write a review through G2 Gives, we donate $10 to a charitable organization.

      Learn more
      Words that move the world illustration

      Reach your next PEAK.

      Reach your
      next PEAK.

      View current job openings Work with us