# Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,460 ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue (“the Agentic Enterprise”). This is done through adaptive customer experiences that are customer-driven and constantly adapt to the situation, where: Every message sparks a conversation. Every channel is two-way. Every relationship is remembered. Every handoff is seamless. Every experience continuously learns and changes based on real-time engagement. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons **What users like:** - Users appreciate the **ease of use** in Agentforce Marketing, making marketing automation accessible for all skill levels. (333 reviews) - Users value the **advanced automation capabilities** of Agentforce Marketing, enhancing seamless multi-channel customer engagement and personalization. (191 reviews) - Users value the **seamless integration** of Salesforce Marketing Cloud with mobile channels, enhancing engagement and personalization tremendously. (180 reviews) - Users appreciate the **powerful personalization and automation capabilities** of Agentforce Marketing, enhancing email marketing strategies effectively. (167 reviews) - Users value the **powerful functionalities** and user-friendly design of Agentforce Marketing, enhancing their marketing efforts effectively. (162 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (146 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (138 reviews) - Customer Engagement (122 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and effort to effectively use Agentforce Marketing's features. (209 reviews) - Users face a **steep learning curve** with Agentforce Marketing, needing time and training to leverage its capabilities effectively. (152 reviews) - Users find the **complexity** of Agentforce Marketing challenging, requiring time to learn SQL and AMPScript effectively. (139 reviews) - Users find the **cost of Agentforce Marketing** high compared to similar products, impacting initial adoption and implementation. (130 reviews) - Users find the **complex usage** of Salesforce Marketing Cloud challenging during setup and feature utilization. (111 reviews) - High Complexity (90 reviews) - Difficulty (76 reviews) - Not Intuitive (75 reviews) - Users face **complex usability** challenges in Salesforce Marketing Cloud Engagement, making it difficult for newcomers to navigate effectively. (73 reviews) - Integration Issues (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Pros and Cons of Salesforce Marketing Cloud Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The best part of Salesforce Marketing Cloud Engagement is that it allows connect data from various resources. Provides us with various automations like email and marketing automation which makes the work easier . Can customize data with Einstein tool, interaction can be managed by AI . Real time customer engagement as they are always engaged with the data which helps in the betterment of the business. Quickly generation of leads , activation of campaigns and the revenue earned helps in tracking the progress . These are the things best about Salesforce Marketing Cloud Engagement **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The Poor data quality can sometimes lead to inaccurate targeting , lower rates which can lead to huge losses. Also Campaign automation sometimes is very complex and requires a good knowledge and understanding of Salesforce Marketing Cloud features. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The biggest problem that Salesforce Marketing Cloud Engagement is resolving is the issues related to security. As it implements data governance policies and test regular vulnerability , security audits and implement security best practices . By prioritising security it is protecting the business sensitive data and helping in avoiding costly security breaches. ### 2. One stop solution for all Salesforce activity **Rating:** 5.0/5.0 stars **Reviewed by:** Pragati P. | Sr. Executive , Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps in creating leads and updating all the necessary documents required for a client. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The UX seems lil confusing at first place but later on, it's easy to use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** While asking for documents required, its easy to get at one place ### 3. Just getting started but it’s a nice experience so far **Rating:** 3.5/5.0 stars **Reviewed by:** Erika H. | Marketing Systems and Projects Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Love the clicks vs code so we don't need to rely on IT **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Strange interface in some parts, duplicate ways of doing things **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Getting away from Mailchimp and to a place we can implement touch points throughout the journey ### 4. Marketing made easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Amy B. | Marketing Systems Support Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The easy integration with sales cloud and the data showing up there for our sales people. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Slight learning curve, but Trailhead modules are great! **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helping to automate a lot of the one of emails we used to send out. ### 5. An intuitive tool **Rating:** 4.5/5.0 stars **Reviewed by:** Scott M. | Salesforce Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that it's simple to use. But it definitely has so many features that would be great if we used them more **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The setup has been challenging without a partner **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It extends our outreach by orders of magnitude ### 6. Personalization has allowed us to communicate to customers realtime. **Rating:** 5.0/5.0 stars **Reviewed by:** Kenn G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We get great value out of the Einstein Email product recommendations. We also have started using Triggered Campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Deploying web content requires java that our site does not currently support. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Delivering product recommendations via email using real customer data ### 7. It provides really great experience in engaging customers for a feautured product **Rating:** 4.0/5.0 stars **Reviewed by:** Mohd Ameer S. | Associate Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps in creating a managed solution for the requirements of client based on the data provided. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Really helpful to manage the process of creating and developing the process **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Creating a case while an email is received is a great step towards making the process easier. ### 8. Salesforce Marketing Cloud is a great marketing automation tool for both B2C and B2B campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** T Mohammad F. | Senior Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud includes advanced AI tools and capabilities for discovering and understanding consumers on a personal level, as well as marketing to them via diffrent channnels such as email, SMS, Push Notifications, social media. Integration with other systems and the ability for initiating messages in real time or batch send based on business requirements. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Customizations have a learning curve, but once your organisation is set up, it makes everyone more efficient. It is quite expensive in comparison to others on the market. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud platform and other great AI and employing them convert into ROI. By using activities such as send time optimisation and decision split and engagement split(open, click), einstein and awareness throughout 1:1 client journey, delivering superior insights so you can support the customers in the best method possible. Channels such as Email, SMS/MMS, Push Notification. ### 9. Honest review of Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Kushagra S. | Application Development Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud engagement provides business to business and business to customer type services provides multiple features to make dynamic content to engage customers with business provides business to nurture there events regarding lead behaviour, easy to use, provides customer support, easy to integrate with different platforms. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is mainly have some type issues like costly little bit time consuming. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud making digital marketing easy now days provides beat campaign to businesses to grow their business and connects with leads on the day to day basis earlier business face difficulties to reach related leads but after Salesforce marketing cloud it becomes easy to connect with customers ### 10. Good Platform to Manage leads and Data **Rating:** 5.0/5.0 stars **Reviewed by:** Saif Ali P. | Sr. Business Development and Strategic Partnership, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is the best I have seen so far to manage leads and data by CRM and to manage campaigns for company this help me to justify the right direction for work. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think the Look and various and animation should me be improved more and some time it is slow in loading **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It help to manage various run several kind of campaigns and manage several tasks which really helped me to coup with the current with the market. ### 11. Modern Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Gagan B. | Marketing Operation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Automate and customize the whole journey. Provide robust solutions for doing modern marketing. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SFMC comes with a high pricing and the customer service doesn't support 24*7. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing Analytics and Email Building. ### 12. Ease in Customer Journey **Rating:** 4.0/5.0 stars **Reviewed by:** Aman G. | Data Management Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps to create customer journey and ease in response to dynamic person Better way of engane with customers **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing just be easy to export segment and create from campaign **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helps to create and segment audience and see the results clearly ### 13. Very good product **Rating:** 4.5/5.0 stars **Reviewed by:** Ranjit J. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can capture all the fields for an account **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** All the features are good. Nothing to be changes **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It captures all the account information which can be used for end to end marketing automation ### 14. Very good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love it working on marketing cloud good **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Slow website sometimes hanging out Sometimes **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Not any ### 15. SFMC POWER USER **Rating:** 3.5/5.0 stars **Reviewed by:** Carol K. | Associate Digital Project Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Dynamic content, marking automation. Data management, advertising, interactive content **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be tricky to learn, but once done, I can maneuver easily **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Being able to connect with our customers with the right message at the right time ### 16. Best digital marketing platform for dynamic marketing strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Babita S. | Campaign management trainee, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** All in one platform to execute marketing strategies through multiple digital channels. A very relevant platform to communicate personally with customers by using dynamic personalization techniques. Integration process with other salesforce clouds is smooth Data base management is good for millions of customers Advance features of AI for better engagement with customers. Personalized customer journeys can be built for better connectivity. Reports & analysis through dataroma feature More and more B2B , B2C business are using this platform for their marketing strategies **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Detail Technical knowledge for sql , html is required for using this platform Sometimes server error is an problem More advance feature for AI can be implemented in this platform Configuration process does throw some tough challenges Customer support group should be more reponsive Expensive **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Its solving the problem of connecting with vast number of potential customers through various channels at one go , that too through perosonalized designed email's , sms, push notifications ### 17. Marketing Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Sara V. | Digital Development & Operations Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing cloud allows for very high level personalization and increased performace for email marketing and lead nurturing **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** High learning curve around adoption and usage. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** They are letting us personalize emails and journeys using crm knowledge ### 18. Best marketing automation tool in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Tamás F. | Global Salesforce Marketing Cloud Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Very user-friendly and easy to use tool with complex feature set. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes crashing and showing errors and bugs in specific use cases. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** How to reach the relevant customers at the right time with a relevant message. ### 19. Business Master Blaster **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SalesForce is one of the best Platform to track the Leads which sales people's are using. Here we can easily make Report of all sales peoples Just by using Lead Handle by filter. This Platform smooths our sales process in terms of tracking Leads Account, Contact and Mainly Opportunity. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The only thing i don't like is They should give more features in Base Plan. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing tool is like all things at one place. We can find everything at one place without any Confusion. There Leads Tracking feature is very easy to understand and very helpfull. ### 20. Honest review for Salesforce marketing cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Mandeep S. | Systems Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps businesses to manage and automate marketing efforts across multiple channels.it includes features for email Marketing social media marketing journey maping analytics and more. It ensures customer information handled securely with compliance and regulations. Easy to use provide customer support Easy to integrate **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce marketing cloud can be relatively expensive for small businesses. It might lead to complex and require skilled professionals for optimal use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It provides various benefits in day to day life, provides robust automation tools enabling markerts to do repetitive tasks, schedule campaign and personalise content, it leads to increase efficiency and time saving. ### 21. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Bhavi U. | Enterprise Solutions Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integration with different application has really improved, amazed to see new features integration that helps us to work efficiently **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** None as such, we like the product and the features we have used so far **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Earlier we faced issues with a load of work that needed attention individually but now that problem has been solved and we can focus on important tasks ### 22. Enhancing marketing efforts for engaging effectively with customers **Rating:** 5.0/5.0 stars **Reviewed by:** Sakshi P. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is a great tool provided by salesforce for providing any buisness with great marketing skills by enabling businesses to manage marketing campaigns across multiple channels, including email, social media, advertising, etc. It aso provides automation capabilities, personalized service, scalabilty, integeration with other platforms, and most importantly AI powered insights for making data - driven decisions. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is way too costly for a small buisness to implement, and its complex structure can seem challenging to learn and take much effort and if integrating with third party softwares, it can require additional development knowledge and also the data complexity can be seen as a hurdle in development of marketing cloud suite. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Most importantly, we are using it to map and automate our customers journey, ensuring that they receive relevant content at each stage of their interactions with their potential users. We also automate the marketing cloud suite by doing tasks like worflow automation, lead scoring, etc. which is very beneficial for enhancing customer engagement. ### 23. Great Automated Marketing Engagement Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Venkatesh R. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Campaign tracking, Customer Journey, and Reporting Analytics are all my favorites. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** No dislikes found. Amazing tool from Salesforce **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Mapping the Customer Journey is more difficult. Here we have seen the customer journey and leveraged the Marketing campaigns. ### 24. Amazing marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** East if customer journeys, engagement report **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Difficult to configure and understand the depth **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Engagement ### 25. Great solution for our needs **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey W. | Digital Communications and Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ability to communicate with segmented audiences on a more personal level **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While there are many ways to go about a process, not all have the same functionality **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Tracking both outgoing communications and metrics ### 26. Efficient tool **Rating:** 5.0/5.0 stars **Reviewed by:** Leah S. | Senior Manager, Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** More data allows for our customers to have a seamless experience **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Reporting seems to be the only dislike , no easy way to export data **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Adding content value to our website and email users ### 27. It makes our task easy and minimise the dependence to the team, great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Bhumika Y. | Senior Technical Content Writer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes our work reliable and effortless, providing us with a great platform to manage our abundance tasks **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** As of now nothing, I had a great experience **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps in aligning tasks and make it effortless ### 28. Enterprise Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Angelo E. | Product Owner, Marketing Technology, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing cloud allows you to build custom and creating solutions to meet different enterprise use cases. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** You need a large, dedicated and technical team to implement, built and maintain the platform. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Campaign management ### 29. Featured packed with a simple i terface **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We use MCE to automate many of our processes. Its allowed us to implement faster and iterate more often **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Data extensions are a bit complex for an average user. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Reporting on customer enagaement ### 30. It has what we beex **Rating:** 3.0/5.0 stars **Reviewed by:** Hope H. | Marketing Services Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It allows me to deliver the most appropriate messages to my clients **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing I can say that I don't like. Maybe price tag? **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Connect with clients and prospects in a digital way ### 31. Seamless integration with salesforce CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul J. | Data Analytics Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Real-time data synchronization and a full client perspective. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Additional features and increasing lead volume might result in higher costs. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Detailed analytics and reporting systems that give information on campaign performance. ### 32. A 3-Year Salesforce Developer's Journey with Marketing Cloud Engagement. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The most commendable aspect of Salesforce Marketing Cloud Engagement lies in its robust capabilities for crafting personalized customer journeys. As a developer, the seamless integration with other Salesforce products and third-party apps proves invaluable. The platform's extensive API support facilitates the creation of custom solutions, contributing to a dynamic and tailored marketing environment. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce Marketing Cloud Engagement offers robust features, there are occasional challenges. One notable downside is the learning curve for advanced features, which may pose initial difficulties for developers. Additionally, there have been instances of documentation gaps, making it necessary to navigate through certain functionalities without comprehensive guidance. These aspects can contribute to a steeper initial learning curve and may require additional effort for mastering the platform's full potential. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses several business challenges, providing significant benefits for me as a developer. Primarily, it solves the problem of crafting personalized customer experiences by offering robust tools for customer journey mapping and targeted marketing campaigns. This platform streamlines communication channels, allowing businesses to connect with their audience through email and mobile marketing. It helps in building and managing these campaigns efficiently, ensuring a tailored approach to engagement. By addressing these challenges, Salesforce Marketing Cloud Engagement contributes to enhanced customer engagement, increased brand loyalty, and ultimately, improved business growth. The ability to create, automate, and analyze marketing campaigns in a personalized manner is a key advantage that positively impacts overall business success. ### 33. It's a good for virtual meeting **Rating:** 5.0/5.0 stars **Reviewed by:** JALPESH P. | Procurement Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Its helps me a lot to maintain records of my past client **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Interface is issue but it's a minor issue not that much **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It's solving all my problem in day to day activities ### 34. SFMC review **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan N. | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's easy to use! I love the data extension set up! **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Hard to say. It's such a great tool! Maybe more interfaces with other data sources **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Replacing a previous vendor. ### 35. Game changer **Rating:** 4.0/5.0 stars **Reviewed by:** GOPIKRISHNAN P. | Business Development Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The data management and the ease of access **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing much to notice. Maybe it took some time to learn it completely **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Lead research Lead filterstipn Categorising leads Reaching out to wider audience ### 36. User friendly & modern **Rating:** 4.0/5.0 stars **Reviewed by:** Alexander N. | Lead Systems Engineer, Marketing Technology, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ease of use and capabilities are ahead of the competition. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Granularity of permissions could be improved, specifically for Automation Studio. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Modern capabilities Interoperability with other tools. E.g. sales cloud ### 37. Marketing Cloud has been my base for 15 years **Rating:** 4.5/5.0 stars **Reviewed by:** Charmaine M. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The suite of products makes it easy to connect with the other areas of business **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish email Wyziwig was better and more customizable **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Send realtime and automated emails ### 38. Uber personalised email campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Engagement's AI capabilities that allows one to generate personalized emails which capture attention is super helpful in generating relevant and qualified leads. Its abililty to easily integrate data with other Salesforce clouds makes it indespensable. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Except for pricing which is a bit on the higher side, everything about SFMC is just great. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Sending personalized emails to targetted leads to generate revenue. ### 39. SFMC Automation toll **Rating:** 5.0/5.0 stars **Reviewed by:** Supriya B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ease of use & implementation, integration, Customer service,features and frequency of use. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Initially has an issue with the previous whatsapp configuration **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Campaigns are now run in an automated fashion, on the basis of recency , frequency and is monitored well ### 40. It is a good platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is the best platform for reviewing some software applications. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The pricing is quite high but at the same time, the services provided on this platform are worth the price **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It makes the decision making process easier due to it's extensive collection of reviews and detailed information of the product. It helps in saving time by making the comparison easier due to all the information provided ### 41. Integrated Cloud Account Engagement delivered via SFDC **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The tool's best features are the unified view of multiple touchpoints of a campaign with the ease of account management, segmentation & creation of automated workflows. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing as such. A very good tool to use and make the work easier. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Monitoring of account engagement, segmentation and automated workflow management of the target customer accounts is effortless and empowers the business. ### 42. Positive Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Payal J. | User, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Have been using it for most of the work and never got disappointed! **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Could be sometimes slow but I think that's just technology, work can be done to fix it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps in easy access to managing and reporting the data. ### 43. A must have augment for eCommerce and Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Shantanu C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Alows the business to take a more strategic approach to customer engagement. Great augment for existing Sales Cloud, eCommerce and Marketing Automation to achieve the customized and customer centric / specific interactions. Enables you to move the customers along the acquisition curve and retain the loyal customers through communications, understanding behaviours and adapting our programs and campaigns to partner with the customers to jointly achieve our objectives while increasing the ability of Sales to increase revenues **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** No complaints. The only feedback is that when compared with main competitors, the feedback from power users is that Pardot is a product built by IT and not really intuitive for use by marketers. There are other products that have better wizards and templates that can be created without relying on IT **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** As indicated, we have received demos for the product to help with data modelling and data selection. During the implementation, I am sure we will have more use cases ### 44. Great tool for marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan E. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Account Engagement is a great tool and I have been using it for years! I love that it interfaces with the Salesforce platform and allows for enhanced automation between the two systems. It also makes it easy for my users to create emails and send them - they are finally starting to leverage automation on Pardot now too for enhanced segmentation. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** My biggest frustration is that the newer drag/drop email builder does not report the same as the traditional email builder - this has been very confusing for my users and not something I am comfortable rolling out to them until it is resolved. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** For our company, Account Engagement solves the need of a marketing automation tool - to send emails, create forms and landing pages, and report metrics for our team. The biggest pro and reason we chose this tool over others on the market is the direct connectivity/built-in integration with Salesforce. As an admin, this makes it so much easier for me to manage both platforms and show unified data. ### 45. Works great to Create personalized experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Pavi B. | Sr. Digital Marketing Lead- SFMC, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Easy no code set up to create personalized experiences **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Few limitations in using ootb ingredients where it lacks custom timeframe definitions **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** One to one personalization ### 46. It makes work easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is very helpful In terms of lead conversion and customer support. I must suggest this to all the big companies due to it's no of features and ease of integration. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The frequency of use as one can put all data in this makes it special. Nothing to dislike **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helping in so many ways that can impact your business in a good direction ### 47. Nice experience **Rating:** 4.0/5.0 stars **Reviewed by:** Rohit B. | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Good source for digital marketing automation and analytics **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing that I can say I don't about marketing cloud **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It provides good solutions ### 48. Powerful tool to deliver relevant, customized experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The amount of data you can bring into the tool to create affinity profiles and better segment your known customers and anonymous traffic has great potential to drive desired experiences. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Implementation can be tricky; you need to have a well defined plan and qualified partner to support. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Allows for ease of segmenting and delivering relevant experiences that drive loyalty and engagement ### 49. Increased sales with MC Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that the real time is really real time and after implement we can personalize the customer experience with no need to deploys or interactions with the web development team. The Einstein Decisions recommendations works well **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Available ways to integrate. Today we can only use SFTP to integrate batch user and catalog data. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Personalize customer experience that increase conversion. ### 50. review for the software **Rating:** 5.0/5.0 stars **Reviewed by:** Bhavi U. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** salesforce marketing cloud has expanded with respect to usage and providing support for integration and features **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** we would really love to get more features and. have more support for less price **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** it has become easy to navigate marketing roadmap and definately has helped elvate our success ratios. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-05-22+06%3A07%3A20+-0500&secure%5Bsession_id%5D=094371c1-e04b-413c-9824-c8063aae7737&secure%5Btoken%5D=cf171f074f70c191ad2df3b4b7d4b5ac2560c16573b109e4ce9c9e60a3efd7b5&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations - 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[TextUs](https://www.g2.com/products/textus/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Veeva Vault](https://www.g2.com/products/veeva-vault/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Lead Monitoring** - Features - Performance - Identification **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,169 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (758 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (592 reviews)