ZSetup is a Zoho CRM consulting and product company founded by an experienced Zoho partner. We help teams configure, automate, and extend Zoho CRM, drawing on years of hands-on work with live client systems, Deluge functions, reporting, workflows, and integrations. Today, Andrew Shostak leads ZSetup’s next chapter: turning recurring CRM problems into practical tools for Zoho teams. Our current portfolio includes: • Zoho CRM DevTools — a free Chrome extension that improves the Deluge development experience and lets developers search across functions. • LeadFilter AI — an explainable screening layer for inbound Leads that flags obvious junk and routes uncertainty to review. • Zoho CRM AI Assistant — tools for searching, analyzing, and updating CRM data with explicit controls around writes. We focus on useful automation, transparent behavior, and keeping people in control.