Zowic, accessible at http://briefmetrics.com, is a service that specializes in simplifying web analytics. It focuses on delivering concise, easy-to-understand reports derived from Google Analytics data. Aimed at providing actionable insights without the complexity typically associated with web analytics, Zowic automatically generates and emails brief reports that highlight key performance metrics. This service is particularly useful for businesses and individuals who require straightforward, periodic updates on their website's performance without delving deep into comprehensive analytics platforms.