Being a bit simple it took a while for me to get my heard round it but after it clicked with my onboarding sessions with Richard, its just the sheer scalability of it that just wow's you. I liked LinkedIn's networking already but combined with Zopto they become WMD's.

Nothing really, other than a great demo with lots of promises

Zopto is able to automate so many sales prospecting functions while at the same time leveraging the best ways to reach people based on how they have configured their LinkedIn profiles. I can't believe more people don't use it, from small businesses to enterprise sales teams -- and all at a very modest price! I like how Zopto can reach out through both LinkedIn and email to send connect requests and inmails. Zopto can send direct messages to open profiles. Connect requests can be sent through both LinkedIn and by email (Zopto even finds the emails). Responses to non-interested prospects can be customized. Vague responses to messages can be manually or automatically answered.