It's the interface and the system in general. It will suit your level of expertise and can be utilised to work for you. I tried many similar systems to obtain data and I had got time/technical constraints to consider, and SociaVault ticked all of the boxes. It's also great value so if you need to perform tests, you have plenty of credits available to use to get the system right. There are also multiple methods of getting the required data and variables to tweak. If on the offchance I needed technical support, the team at SociaVault were very fast to both get back to me and resolve the issue.