Zain Ul Abdin is a growth marketing specialist working with SaaS, technology and service businesses.
I help businesses answer a surprisingly difficult question: what is actually stopping us from growing?
Sometimes the answer is SEO. Sometimes it is positioning, conversion, Reddit, social media, content, paid acquisition or a funnel that quietly loses people halfway through. The important part is finding the real problem before throwing more marketing at it.
I work across growth strategy, go to market strategy, SEO, Reddit marketing, social media, content, design, paid acquisition, product marketing, conversion optimization and analytics.
My work has contributed to more than 100,000 users across projects, over 50 million search impressions and thousands of Reddit driven conversions. I have worked across SaaS, AI, technology, home services and ecommerce businesses.
I started in marketing by doing the work itself. Writing led to SEO. SEO led to distribution. Distribution led to community and growth. Eventually it became obvious that these were not separate jobs. They were parts of the same system.
That is still how I work today.
No giant strategy deck that gets forgotten in Google Drive. No making every marketing channel sound essential. We find what matters, fix it and keep improving from there.