Xoru helps SaaS founders find their first customers through organic channels — without paid ads, without hiring a marketer. Most early-stage founders know they need to be present in conversations where their audience lives: Reddit threads, Hacker News discussions, Twitter replies. But finding those conversations, knowing what to say, and doing it consistently is time-consuming and easy to deprioritize. Xoru scans these platforms in real time and surfaces the conversations most relevant to your product. When you find one worth engaging, Xoru drafts a reply in your voice — not generic, not polished to the point of sounding like a press release, but something that sounds like you actually wrote it. Beyond reactive engagement, Xoru builds you a weekly distribution plan: a prioritized list of actions across your active channels, calibrated to how much time you have. It tells you where to show up, what to say, and how long it'll take. The product is built specifically for founders who are doing their own marketing for the first time — people who understand their product deeply but haven't developed distribution instincts yet. It's not a scheduling tool. It's not a content calendar. It's an always-on co-pilot that turns organic distribution from something you intend to do into something you actually do.