Tuck is the only scalable AI virtual try-on plugin built for Shopify apparel brands. Shoppers take a full-size photo or selfie on your product page and see themselves wearing your dress, top, or activewear — hyper-realistic, in seconds. While other Shopify VTON apps are wrappers around image-generation models like Nano Banana, Tuck is engineered on its own inference pipeline. The result: enterprise-grade try-on at roughly one-third the cost of competitors. At that price point, VTON stops being a fun gimmick and becomes a serious marketing and conversion tool. Industry research shows VTON-enabled product pages lift add-to-cart conversion by ~24%, and apparel SKUs with VTON enabled drive an extra sale every 10-15 try-ons. Let your customers try on what they buy — before they buy. In 2026, VTON isn't a nice-to-have for apparel D2C. It's a must-have. Founded by the team behind Watasale (acquired by Amazon, 2020).