Wink brand tracking

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Wink is an always-on brand tracking platform that surveys real category buyers every month and shows how your brand compares with up to five competitors, in South Africa, the US, the UK and Australia. Each tracker covers one category in one country. It starts with a baseline survey of 600 people who buy in your category, then 200 new respondents every month. Results are shown as a three-month rolling average, so one unusual month never sends you chasing noise. Wink tracks the full brand funnel for you and every competitor: Awareness: unprompted and prompted. Consideration: which brands people would look at. Usage: who has bought or used each brand. Preference: which brand they would choose first. It also shows what people associate with each brand, in their own words, and who your audience is. Every figure carries its sample size and margin of error. Wink tells you plainly when a change is real and when it’s too early to call. Where there isn’t enough data, it says so instead of filling the gap. Every response comes from a real person screened into your category. There are no synthetic or modelled respondents. Each month you get: a portal with your results a written briefing that keeps what was measured apart from what is suspected Ask Wink, for questions about your data in plain language exports that match the dashboard figure for figure One monthly price per tracker covers fieldwork, competitors, reports and seats for your whole team, priced in local currency. Agencies get one space with a tracker for each client.