Why Not Associates is a British graphic design studio known for its innovative and eclectic approach to design. Established in 1987, the studio specializes in a wide range of creative services including branding, print, motion graphics, and environmental design. Why Not Associates is recognized for its collaboration with artists, architects, and other creative professionals, producing work that spans across various media and formats. The studio's projects often reflect a playful and experimental style, with a strong emphasis on typography and visual storytelling. Over the years, they have built a diverse portfolio, working with prominent clients from the cultural, commercial, and public sectors.