Who's Mailing What is very easy to use and It's so helpful to see how frequently advertisers are mailing and to be able to review mail pieces.

This is really easy to use and we have had good success using it to obtain new patients and make contact with other potential patients and past patient

I never fully understood what Who's Mailing What! was until I started using it. Once I did, I thought, "Wow! This is crazy. Who would take on such an ambitious project? This is nuts!" The brilliance of WMW! is using a growing team of industry enthusiasts in all 50 states to scan mail and submit it monthly to the searchable creative database. Because WMW! uses AI to analyze each piece, the database is fully searchable by company name, region, search terms (such as CTAs or keywords) and a ton more. Even search by most effective (called "controls"). Additional features, such as performance scores, provide more insight into effectiveness. So see very quickly what is working best for mailers. Get inspiration. Printers, agencies, and other vendors, research your prospects before a presentation. Research prospects' competitors before a presentation. Research your own competitors to adjust your business and mailing strategy. But it's not just the database. The blog posts and reports are incredibly detailed. There is so much information here that it's mind-boggling. I can't tell you how much I've learned by using these tools.