Wealthsimple is a Canadian financial technology company that offers online investment management and financial planning services. Founded in 2014, it provides a range of services including automated investing, tax optimization, and retirement planning. Wealthsimple aims to make investing accessible and straightforward for individuals by utilizing low-cost, diversified portfolios and a user-friendly digital platform. The company also offers services such as Wealthsimple Trade, which allows users to buy and sell stocks without commission fees, and Wealthsimple Cash, a high-interest savings account. Wealthsimple is known for its commitment to socially responsible investing and transparency in fees.