Atalaya

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Atalaya is a press monitoring service for Chile (monitoreo de prensa). It reads 99 Chilean digital news outlets, checking the 20 largest every 5 minutes and the rest every 3 hours, and groups the articles that cover the same story. When a client's keywords appear (their company, brand, people or industry), Atalaya sends an email alert. It also delivers a daily executive summary of what the press said and flags unusual coverage, so a reputational crisis is caught early. Vigía, Atalaya's AI assistant, answers questions about the monitored coverage and cites the articles behind each answer. Built for communications agencies, law firms, trade associations, public affairs teams and regulated companies. Atalaya covers digital media only; it does not transcribe TV or radio and does not read print. Plans are priced in Chilean pesos, with a 14-day free trial and no credit card required.